About the Role
The ideal candidate will have experience executing integrated campaigns and using data to inform decisions. This position requires strong project management, communication, and analytical skills to drive results across various marketing channels.
Responsibilities
- Design and deploy multi-touch marketing campaigns across email, digital, and social channels
- Collaborate with content and design teams to produce campaign assets
- Manage campaign timelines and ensure on-time delivery of materials
- Segment target audiences based on behavioral and firmographic data
- Configure and maintain marketing automation workflows
- Monitor campaign performance using analytics tools
- Report on KPIs including open rates, click-through rates, and conversion metrics
- Optimize campaigns based on performance data and A/B testing results
- Ensure brand consistency across all campaign materials
- Coordinate with sales teams to align messaging and follow-up processes
- Maintain documentation for campaign plans and execution processes
- Support lead nurturing programs with targeted content delivery
- Troubleshoot technical issues related to campaign deployment
- Stay current with marketing technology trends and platform updates
- Assist in the planning of integrated marketing initiatives
- Conduct pre-campaign checks for compliance and quality assurance
- Manage list segmentation and distribution for targeted outreach
- Track engagement metrics to inform future campaign strategies
- Work cross-functionally with product marketing to highlight key messages
- Ensure CAN-SPAM and data privacy compliance for all campaigns
- Provide input on campaign budget allocation and resource needs
- Participate in post-campaign reviews and performance debriefs
- Use CRM and marketing automation platforms to monitor lead progression
- Support event-related marketing efforts with promotional campaigns
- Contribute to the development of campaign playbooks and best practices
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Collaborative marketing team focused on demand generation and campaign execution
Why This Role Matters
- This position plays a key role in shaping how marketing initiatives reach and engage target audiences. By refining campaign strategies and ensuring precise execution, the specialist directly influences lead quality and revenue contribution.
- The role bridges creative content and data-driven optimization, enabling scalable and measurable marketing outcomes.
What You’ll Achieve
- Launch and manage campaigns that generate measurable pipeline growth
- Improve campaign efficiency through continuous testing and refinement
- Strengthen alignment between marketing efforts and sales outcomes
- Enhance audience engagement through targeted, data-informed messaging
