Delinea is hiring a Campaign Manager to execute demand generation and account-based marketing (ABM) programs that drive pipeline and revenue growth in North America. You will plan and execute multi-channel campaigns, building frameworks and playbooks to engage priority accounts.
What You'll Do
- Plan and execute integrated demand generation and ABM campaigns designed to acquire, nurture, and convert target accounts across the full funnel.
- Partner with sales and marketing leadership to define target account lists and identify engagement tactics by segment, persona, and buying stage.
- Develop campaign plans and project timelines using Asana to coordinate execution across PMM, design, digital, web, operations, and SDR teams.
- Leverage ABM platforms and intent data (e.g., 6sense, Bombora) to identify engagement triggers and prioritize outreach to high-fit accounts.
- Use analytics and insights to measure and optimize campaign performance, track pipeline influence, and continuously improve conversion rates.
- Coordinate with the digital marketing agency to align paid media, retargeting, and social programs to ABM and demand generation objectives.
- Collaborate closely with the SDR and sales teams to activate ABM plays that support outreach, meeting creation, and opportunity acceleration.
- Maintain ongoing campaign reporting and dashboards in HubSpot, Salesforce, and Tableau; provide insights to marketing leadership.
What We're Looking For
- 3–5 years of experience in B2B marketing campaign management, demand generation, or ABM.
- Demonstrated experience in account-based marketing strategy, including account segmentation, personalized messaging, and campaign orchestration.
- Strong understanding of marketing attribution models, funnel metrics, and pipeline influence reporting.
- Proficiency with marketing automation and CRM tools such as HubSpot, Salesforce, and SalesLoft.
- Strong ability to manage complex projects with multiple stakeholders, maintaining clear timelines and accountability through Asana.
- Excellent communication and collaboration skills; able to work cross-functionally with creative, content, and sales teams.
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Strong results orientation with a data-driven approach and a sense of urgency to get things done.
Nice to Have
- Experience in a fast-paced SaaS or cybersecurity environment.
- Experience with ABM platforms like Demandbase or 6sense.
- Prior experience aligning with enterprise sales teams on targeted account plays.
- Knowledge of cybersecurity market segments, buyer personas, and messaging frameworks.
- Familiarity with intent data, lead scoring, and predictive analytics to guide prioritization and outreach strategies.
Technical Stack
- HubSpot
- Salesforce
- SalesLoft
- Asana
- 6sense
- Bombora
- Demandbase
- Tableau
Team & Environment
You will work alongside a Senior Campaign Manager and cross-functional teams including digital, content, product, and sales.
Benefits & Compensation
- Competitive salaries
- Meaningful bonus program
- Healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
