Indegene is hiring an Associate - Campaign Management focused on SEO optimization and campaign execution. In this role, you will take ownership of tasks and apply AI-driven strategies to enhance search visibility. You’ll join a company driven by purpose to enable healthcare organizations to be future-ready.
What You'll Do
- Take ownership of tasks and work independently with minimal support.
- Review and guide subordinates in their work.
- Interact with project management and development teams to understand project objectives.
- Participate in troubleshooting and triaging issues to identify root causes and resolutions.
- Provide timely status reports to Lead and/or Manager.
- Apply Generative Engine Optimization (GEO) strategies to optimize content for AI-powered search and recommendation systems.
- Leverage AI-assisted SEO tools for keyword research, content ideation, reporting, and automation.
- Perform keyword research aligned with client business objectives to optimize content and uncover opportunities.
- Provide SEO analysis and recommendations on website structure and elements.
- Recommend and execute content development strategies aligned with SEO goals.
- Implement link-building strategies while adhering to compliance and quality standards.
- Apply GEO and AI optimization strategies to enhance search visibility in AI-driven environments.
- Stay updated on SEO, AI, and search engine trends.
- Monitor and administer web analytics dashboards, reports, and key reporting tools.
- Ensure quality of own work and review team members’ outputs.
- Explore and leverage AI tools for keyword research, content ideation, and SEO automation.
What We're Looking For
- Any Graduate degree.
- Detailed understanding of SEO concepts and up-to-date on latest trends.
- 3 to 5 years of experience.
- Good communication skills, both written and verbal.
- Flexible and motivated to work.
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with tools like GSC, SEMRush, Ahrefs.
- Ability to work on reporting tools like Google Analytics, Adobe Analytics, Google Search Console.
- Able to use ChatGPT or similar platforms for prompt and workflow creation.
Nice to Have
- Experience with Looker Studio.
- Knowledge or hands-on experience with GEO and AI-driven SEO optimization.
- Experience with Automation in SEO.
Technical Stack
- MS Excel, PowerPoint, Word
- GSC, SEMRush, Ahrefs
- Google Analytics, Adobe Analytics, Google Search Console
- Looker Studio
- ChatGPT or similar AI platforms
Team & Environment
You will report to the Lead and/or Manager.
Indegene is an Equal Employment Employer committed to Inclusion and Diversity.
