JFrog is hiring a Campaign Content Writer for the EMEA Demand Generation team. You will be the engine behind our regional marketing efforts, translating complex technical concepts into compelling narratives that resonate with the audience and uphold our global brand voice. In this role, you will write and deliver high-converting English copy for emails, landing pages, ads, and execute those programs across EMEA.
What You'll Do
- Take global campaign frameworks and adapt them for the EMEA region to ensure cultural and linguistic relevance while aligning stakeholders for on-time launches.
- Deploy and manage end-to-end multi-channel campaigns (Email, Web, Social, Paid), leveraging AI tools to research and tailor for the EMEA market.
- Create assets and narrative for demand gen campaigns, including writing email sequences, high-converting landing page copy, and paid campaigns via channels like LinkedIn ads and webinar scripts.
- Track and analyze KPIs (MQLs, SQLs, CTRs, pipeline) to tweak campaigns for better performance and conversions.
- Write and A/B test subject lines and messaging angles to identify what resonates best with personas, ensuring consistent brand voice while optimizing for SEO/AIO and user engagement.
- Support global communication projects targeted for the EMEA region.
What We're Looking For
- A versatile writing style, able to pivot between data-driven performance copy and creative.
- Native-level English writer who understands nuances of professional communication and thinks in terms of conversion funnels and lead flow.
- Minimum of 3-5 years of experience in a similar role, preferably within a fast-paced, high-growth environment.
- Strong project management abilities, attention to detail, ability to prioritize, with experience managing multiple initiatives with stakeholders globally.
- Experience working within the broad, diverse EMEA market and understanding the complexity of its GTM requirements.
- Independent, self-motivated work ethic and availability that caters to global teams.
- Experience using AI tools to conduct research, insights, and content creation.
Nice to Have
- Proficiency with Marketing Automation (e.g., Marketo) and Salesforce is advantageous.
Technical Stack
- AI tools for research and content creation
- Marketing Automation (e.g., Marketo)
- Salesforce
Team & Environment
You will be part of the EMEA Demand Generation team, working with colleagues globally.
Work Mode
This role supports a global team and is open to candidates located throughout the EMEA region.
JFrog is reinventing DevOps, DevSecOps and AI development. We are a special place with a unique combination of brilliance, spirit and great people, part of an important mission as software plays a central role in everyone's lives.
