Hawthorne Hydroponics LLC is seeking a Business Development Lead to spearhead our expansion within the Lawn & Garden industry while elevating our e-commerce presence and strategy. This cross-functional leadership role requires strategic thinking, deep industry knowledge, and operational execution.
What You'll Do
- Develop and execute a comprehensive strategy to significantly increase market share and product penetration within the Lawn & Garden industry.
- Work collaboratively with the marketing team to drive awareness campaigns and demand creation in non-traditional markets.
- Design, negotiate, and implement effective customer programs, promotional calendars, and shelf placement/merchandising strategies tailored to the Lawn & Garden sector.
- Leverage strong sales expertise to identify, prioritize, and secure new high-value business opportunities and key accounts.
- Formulate and lead the implementation of the overarching e-commerce strategy, focusing on channels specific to the Lawn & Garden market.
- Coordinate with third-party marketing, category, and operations teams to optimize product listings, manage digital shelf presence, and drive conversion across key online platforms.
- Track, analyze, and report on e-commerce KPIs, adjusting strategy as needed to maximize ROI and sales velocity.
- Act as the primary internal coordinator, mobilizing and guiding cross-functional teams (Sales, Marketing, Product Development, Finance, and Supply Chain) to ensure alignment with business objectives.
- Develop and present high-level business strategies, proposals, and forecasts to executive leadership, ensuring buy-in and resource allocation.
- Drive the successful execution of all approved business plans and customer programs, ensuring they translate into measurable business growth.
What We're Looking For
- 5+ years of proven business development or sales experience, with a significant focus on the Lawn & Garden industry.
- Demonstrated track record of developing and executing high-level, complex business strategies that resulted in significant revenue growth.
- A history of successfully driving cross-functional support and collaboration to implement major initiatives and customer programs.
- Experience developing and executing strategies on major e-commerce platforms (e.g., Amazon, retailer sites).
- Exceptional negotiation, presentation, and written/verbal communication skills.
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Must live in the United States.
Team & Environment
This role requires cross-functional coordination with Sales, Marketing, Product Development, Finance, and Supply Chain teams.
Benefits & Compensation
- Compensation: $125,000.00 - $147,100.00
- Live Total Health program with medical, dental, and vision coverage options.
- Wellness reimbursement program.
- 401K match up to 7.5%.
- 15% discount on company stock.
- Access to Maven Family Planning and up to $30,000 for adoption, fertility, and surrogacy.
- Employee Resource Groups focusing on diversity and inclusion, family, education, and sustainability.
Work Mode
This is a remote position open to candidates residing in the United States.
Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug-free workplace. EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity.
