Sand Cherry Associates is hiring a Business Analyst, Marketing Programs

Company Profile We specialize in crafting and implementing strategic customer-focused initiatives through digital, data-driven solutions. Our clients trust us because of our highly skilled, energetic professionals supported by a comprehensive team. Identifying the perfect candidate is crucial to maintaining our success. Overview We are recruiting a Business Analyst to assess and quantify the impact of marketing initiatives in offline programs. You will collaborate with interdisciplinary teams including marketing, product management, analytics, and engineering to explore underlying data, align on key metrics and methodologies, and generate insights driving user growth. This is a long-term remote role. Candidates must reside in the United States and be willing to work Mountain Standard Time hours. All qualified candidates MUST be legally authorized to work in the United States without requiring visa sponsorship now or in the future. Responsibilities - Create targeted customer lists and scripts from internal databases supporting Customer Marketing initiatives across direct mail and email channels. - Develop, maintain, and monitor SQL-based data pipelines and queries supporting marketing programs. - Develop comprehensive understanding of business purposes behind each marketing engine to optimize data systems for business and campaign needs. - Establish and maintain reporting frameworks, define KPIs and analytical best practices, and report on business outcomes linked to marketing tactics. - Interface with multiple database platforms and data teams for dashboard reporting. Requirements - Minimum 4 years of Business Analysis or Business Intelligence experience with data analysis in business applications. - Ideal background as ETL Programmer, Business Analyst, or Data Analytics professional. - Strong proficiency with SQL, Salesforce Marketing Cloud, and BI tools like Tableau, Power BI, Looker, etc. - Exceptional attention to detail with robust project management discipline. - Ability to manage multiple projects and deadlines in dynamic environments. - Excellent written and verbal communication skills. - Collaborative team player capable of delivering comprehensive reporting. - Demonstrated creative problem-solving abilities. - Proven capability to analyze, interpret, and transform data into actionable business insights. - Strong interest in working with complex data sets to support decision-making. - Ability to navigate ambiguous situations, understand stakeholder needs, and deliver timely, high-quality analysis. - Bachelor's degree in Business, Computer Science, Communications, or Marketing required. Compensation For Colorado-based roles, compensation range is $125k-140K, considering factors like skills, experience, education, geographic location, and unique qualifications. Benefits package includes medical, dental, vision, 401k, and PTO. Benefits Our team is distinctive—passionate about making industry-wide impact. We recognize employee contributions through a communicative, supportive culture. We offer a digital workforce experience emphasizing self-responsibility, where team members manage workloads and deliver exceptional client results. Professional career growth is a priority, believing that investing in our consultants ultimately delivers maximum value for clients.