MERGE is looking for a Brand Strategy leader to serve as a strategic guide for our Provider and Health clients, driving business growth through bold solutions. In this role, you'll lead the development of large-scale brand strategy deliverables and act as a key internal leader, sparking new ways of looking at the world and solving real client issues.
What You'll Do
- Lead the development of large-scale, complex brand strategies and marketing visions for current clients and new business pitches.
- Guide effective collaboration with clients, creative leads, and partners in settings like brand workshops to develop strategic solutions.
- Champion inventive research methodologies to discover fresh customer insights and leverage AI tools to validate brand hypotheses.
- Write master briefs and partner with creative leaders to ensure strategic vision translates into award-winning creative work.
- Lead strategy for new business pitches and identify opportunities to expand services with existing clients.
- Act as a strategic advisor to C-Suite clients, guiding them toward bold solutions and encouraging investment in progressive brand building.
- Champion and embed AI-driven strategic tools and proprietary platforms into the Brand Strategy workflow.
- Build trusting partnerships across MERGE by educating stakeholders and demonstrating the value of Brand Strategy.
- Author and publish forward-thinking thought leadership pieces that challenge the status quo.
- Simplify market complexity to provide clear analysis of trends, translating them into opportunities for clients.
What We're Looking For
- 12+ years of relevant professional experience.
- Proven track record of delivering ambitious outcomes for a diverse range of companies, from start-ups to Fortune 100.
- Expert ability to apply strategic principles across complex health systems while navigating industry-specific nuances and regulatory landscapes.
- Mastery of the modern strategist’s toolkit, including audience definition, segmentation, and authoring insightful Creative Briefs.
- Demonstrated ability to consult with C-suite clients on how brands grow, providing clear measurement frameworks.
- Outstanding storyteller with proven ability to marry complex data with compelling narratives.
- Strong ability to consult with senior clients and lead cross-functional teams.
- Strong ability to enlist cross-functional teams to develop culturally relevant ideas.
- Motivated by an entrepreneurial spirit and a high degree of adaptability in a changing industry.
- Deep comfort with AI tools, using them to enhance your strategic workflow.
Nice to Have
- At least 4+ years of Provider/Health Systems experience at an agency.
Benefits & Compensation
- Compensation range: $164,000 - $197,000
- Medical, Dental, Vision, Life Insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life & Disability Insurance
- Flexible Time off & Holidays
Work Mode
This role follows a hybrid work model.
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities.
