About the Role
The role involves managing brand media initiatives to expand audience reach and improve campaign performance across digital and traditional channels using analytics and market insights.
Responsibilities
- Lead the development and execution of brand media strategies to support customer growth
- Collaborate with creative teams to align media plans with campaign messaging
- Optimize media spend across channels to maximize reach and efficiency
- Analyze performance data to inform future media decisions
- Manage relationships with external media partners and agencies
- Track and report on key performance metrics for brand campaigns
- Forecast media budgets and manage pacing across initiatives
- Identify new media opportunities and emerging platforms
- Ensure brand consistency across all media placements
- Partner with analytics teams to build measurement frameworks
- Translate business goals into actionable media plans
- Stay current with industry trends and competitive activity
- Support testing strategies to refine audience targeting
- Work cross-functionally with product and marketing teams
- Drive continuous improvement in media planning processes
- Present strategic recommendations to stakeholders
- Manage multiple campaigns simultaneously with attention to detail
- Ensure compliance with advertising guidelines and policies
- Leverage audience insights to shape media targeting
- Evaluate media vendors and negotiate placement terms
- Integrate first-party data into media planning where applicable
- Support brand positioning through strategic media exposure
- Contribute to long-term media roadmap development
- Maintain documentation of media plans and campaign results
- Align media strategy with seasonal and regional business needs
Nice to Have
- Master’s degree in business, marketing, or data science
- Experience in food delivery or on-demand services
- Direct experience managing national media budgets
- Background in creative strategy or brand development
- Certification in digital marketing or media planning
- Hands-on experience with media planning software
- Knowledge of TV and out-of-home media buying
- Experience leading media strategy in high-growth startups
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Part of the Growth Team focused on scaling brand awareness and customer acquisition
What We Value
- Data-driven decision-making in media investment
- Creative problem-solving in competitive markets
- Transparency and collaboration across teams
- Continuous learning and adaptation to new platforms
Growth Team Mission
- Scaling customer acquisition through innovative marketing strategies
- Balancing brand building with measurable performance outcomes
- Using experimentation to guide long-term growth
Available for qualified candidates
