David Protein is seeking a Brand Marketing Senior Manager to own the strategy and execution of partnerships, affiliate/ambassador programs, and brand marketing initiatives. You will define who we align with, how we show up publicly, and how we build demand through collaborations, community, and brand. This role is equal parts strategic and hands-on, building repeatable systems while creating moments that drive reach, conversation, and demand.
What You'll Do
- Drive top-of-funnel initiatives that expand reach and bring new customers into the brand, which may include influencer partnerships, brand partnerships, podcasts, newsletters, Youtube, and out-of-home advertising.
- Work cross-functionally to turn partnerships and brand moments into distribution across organic, paid, and partner channels.
- Develop and own creative briefs that drive consistent, on-brand partner content output.
- Define and track awareness success metrics (reach, impressions, engagement, share of voice, traffic, new customer volume).
- Own David’s ambassador and affiliate strategy, including TikTok Shop affiliate commerce.
- Recruit, onboard, and manage high-performing partners (creators, communities).
- Build scalable systems: tiering, incentives, expectations, and partner enablement toolkits.
- Partner with Creative to produce and iterate high-performing content like UGC that drives sales.
- Own David’s social response strategy across comments, DMs, and public conversations.
- Develop a consistent community voice and operating rhythm for fast, high-quality engagement.
- Monitor sentiment, trends, and recurring objections, translating insights into content, messaging, and CX improvements.
- Build systems to track partner performance, payouts, usage rights, and deliverables.
- Create internal processes for briefing, approvals, timelines, and asset delivery.
- Share learnings and run post-mortems to improve program performance over time.
David Protein is an equal opportunity employer.
