Atlanta, Georgia, United States Employment

Newell Brands is hiring a Brand Manager

About the Role

Newell Brands is hiring a Brand Manager for the Bubba brand to support the development and execution of global innovation and growth initiatives. This critical role ensures collaboration, communication, and strong execution of global plans across all regions and countries.

What You'll Do

  • Manage the business with an eye towards speed and a focus on increasing gross margin and overall brand profitability.
  • Collaborate across all key functions globally and be recognized as a key leader in driving the cross-functional team and agenda.
  • Communicate regularly with regions and countries to ensure they are properly adapting the global brand strategy, positioning, architecture, innovation, and marketing plans to their markets.
  • Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights.
  • Help embed the global brand positioning globally by working with local countries and regions.
  • Help lead development of the short- and long-term global brand strategy; partner with countries and regions to help them adopt the global brand strategy into their market.
  • Execute the global brand architecture in all brand communications and packaging; partner with local countries and regions to help them shift fully into the approved global brand architecture.
  • Be the enforcer of the global brand identity guidelines in all markets; protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines.
  • Lead portions of the innovation process globally, partnering with countries and regions to ensure their needs are met and appropriate innovation is launched to grow market share worldwide.
  • Contribute to the global annual brand planning process with input from the local brand team.
  • Own timely development and execution of all core assets needed to support a new item launch for omni-channel deployment.
  • Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies.
  • Understand the global supply chain and procurement landscape to design best-in-class products to meet consumer needs and financial goals.

What We're Looking For

  • A four-year college degree.
  • 3+ years of brand management experience.
  • Experience diagnosing business performance using tools like ACNielsen, IRI, NPD, or other systems measuring POS and shipment data.
  • Prior experience in CPG (Consumer Products) or a Durables organization.
  • Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results, and competitor/category actions to drive leadership brand sales.
  • Demonstrated ability to deliver results.

Nice to Have

  • MBA preferred.

Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Required Skills
brand managementbusiness analysisdata analysisconsumer insightsmarket researchCPGdurablesACNielsenIRINPDPOS datashipment data
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About company
Newell Brands

A leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world.

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Job Details
Department Marketing
Category product
Posted 14 days ago