Responsibilities
- Actively engage and educate consumers at the point of experience, purchase and consumption.
- Humanize the brands and build trust of consumers through education.
- Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy).
- Regularly complete digital training for market brand and programs as directed.
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands.
- Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards.
- Distribute Diageo premiums to consumers.
- Follow Responsible Server Guidelines and report Guideline violations.
- Pre-merchandise accounts with Diageo point-of-sale (POS).
- Pay for bar spend or product via company issued debit card.
- Pick up or accept delivery of promotional materials from Event Team.
- Ensure proper care and return of company property (i.e. – uniforms, event materials).
- Complete post-event recap (ERF) in MKTG reporting website.
- Take digital event photos and contribute to markets social media account.
- Understand how Diageo brand differs from competitors and report on competitive activity in market.
- Maintain appropriate appearance for consumer engagement.
- Follow company policy and procedures.
Work Arrangement
On-site
Additional Information
- Able to stand/walk for extended periods of time.
- Able to carry heavy trays, boxes, objects.
- Able to maintain a pleasant disposition under stress.
- Satisfy consumer appeal and client marketing requirements.
- Approachable and able to engage consumers.
