Vanta is looking for a Brand Advertising Manager to execute and optimize global top-of-funnel media campaigns that fuel pipeline growth. This role supports marketing initiatives in NAMER and EMEA by managing a diverse mix of brand awareness channels.
What You'll Do
- Execute and optimize top-of-funnel campaigns: Manage and scale paid media efforts across channels such as OOH, OTT, podcasts, influencer marketing, newsletters, and webinars to increase brand visibility and generate pipeline.
- Collaborate cross-functionally on campaign strategy: Work closely with internal teams including brand, content, design, and marketing operations to coordinate campaign planning, manage deliverables, execute multi-channel initiatives, and align on key performance metrics.
- Analyze pipeline performance and drive improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact through consistent reporting and analysis.
- Evaluate and test emerging channels: Continuously assess the effectiveness of new and existing top-of-funnel acquisition channels to determine ROI and scale high-performing efforts.
- Support webinar program management: Support end-to-end execution of in-house and third-party webinars including setup, live production, coordination with stakeholders, post-event reporting, and ongoing program refinement.
What We're Looking For
- Paid Media Channel Expertise: Understanding and hands-on experience with top-of-funnel paid media channels to effectively drive awareness and pipeline.
- B2B SaaS Marketing Experience: Strong background in business-to-business SaaS marketing, with a demonstrated ability to align demand gen efforts to a complex sales cycle and technical product offerings.
- Cross-Functional Collaboration: Proven ability to partner effectively with internal teams such as brand, content, sales, and product marketing to launch integrated campaigns and amplify messaging.
- Data-Driven Mindset: Skilled in using performance metrics and analytics tools to evaluate channel performance, optimize campaigns, and report on ROI.
- Program Management & Operational Rigor: Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives.
Nice to Have
- Familiarity with and a passion for podcasts, digital newsletters, social media creators, CTV/OTT, virtual events, and out-of-home campaigns.
- Keen to test out new brand awareness initiatives.
Team & Environment
This role involves partnering closely with channel managers, campaign managers, and other cross-functional players.
Benefits & Compensation
- Industry-competitive compensation
- 100% covered medical, dental, and vision benefits with dependents coverage
- 16 weeks fully-paid parental Leave for all new parents
- Health & wellness and remote workplace stipends
- Family planning benefits through Carrot Fertility
- 401(k) matching
- Flexible work hours and location
- Open PTO policy
- 11 paid holidays in the US
Work Mode
This is a remote position open to candidates in NAMER and EMEA.
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class.
