Withings is seeking a motivated and detail-oriented B2B Marketing Associate to support lead generation and pipeline growth within its fast-growing B2B division, Withings Health Solutions. This role focuses on executing multi-channel marketing campaigns targeting healthcare decision-makers across health systems, provider groups, and digital health organizations.
What You'll Do
- Support the execution of integrated B2B marketing campaigns designed to generate qualified leads and drive sales pipeline
- Assist in promoting content and campaigns targeted toward healthcare providers, health systems, and digital health organizations
- Track, analyze, and report on campaign performance metrics to inform optimization efforts
- Manage and maintain the company’s LinkedIn presence with a focus on engaging B2B audiences
- Schedule and publish posts aligned with campaign priorities, industry trends, and company messaging
- Monitor engagement and recommend strategies to improve reach and audience growth among target decision-makers
- Assist in the setup, monitoring, and optimization of LinkedIn ad campaigns targeting healthcare and enterprise audiences
- Collaborate on audience segmentation, A/B testing, and performance analysis
- Support reporting on campaign effectiveness, lead generation, and ROI
- Build and deploy targeted B2B email campaigns using Marketo
- Support audience segmentation and personalization strategies
- Monitor campaign performance metrics including open rates, click-through rates, and lead conversions
- Assist in planning and executing B2B event and tradeshow strategies to support lead generation
- Coordinate logistics, promotional materials, and on-site marketing activations
- Travel to select industry events to support lead capture, brand visibility, and partner engagement
What We're Looking For
- Motivated and detail-oriented individual
- Eagerness to build hands-on experience in B2B demand generation, digital marketing, and event strategy
- Ability to work in a fast-paced, collaborative environment
- Experience supporting multi-channel marketing campaigns targeting healthcare decision-makers
Technical Stack
- Marketo
Team & Environment
- Fast-growing division
- B2B division within Withings (Withings Health Solutions)
- Reports to Senior Marketing Manager
Benefits & Compensation
- Competitive salary
- Equity package
- Additional compensation benefits
Work Mode
Local-country position with flexible work arrangements based on location.
Withings is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
