Synchrony is looking for an AVP, Channel Marketing to ensure the flawless, on-time delivery of our email marketing campaigns. You will be an expert in deployment best practices, driving campaign setup, exploring AI tools for improvement, and influencing channel execution standards.

What You'll Do

Liaise with clients and peers within Performance Marketing to deliver complex channel requests and problem-solve.
Drive the re-imagination of channel execution to become more flexible and agile.
Act as Scrum Master of your Pod; run stand-ups, assign workload, train Pod members, and ensure completion of all work.
Manage, train, and mentor team members to ensure competency in multi-channel execution and support career growth.
Act as the subject matter expert for advanced email skillsets.
Manage assigned project initiatives.
Manage file selection and segmentation for Synchrony channel marketing campaigns.
Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints.
Work within designated email platforms to build and launch campaigns, actively adopting AI features.
Audit high-complexity and flagged campaigns, including approving campaign requirements.
Share campaign performance metrics back to client teams and account managers for continuous improvement.
Investigate, develop, and champion pilot strategies for next-generation channel optimization.
Ensure all campaigns meet required documentation requirements.
Drive advancement and adoption of responsive design for mobile optimization.
Ensure adherence to purchase order and invoice management procedures.
Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients.
Perform other duties and special projects as assigned, with a focus on exploring and integrating AI-driven innovations.

What We're Looking For

A Bachelor’s degree with overall 5+ years of experience in the financial services industry, Marketing, or Digital; or, in lieu of a degree, overall 7+ years of experience.
A minimum of 5+ years of hands-on experience building and deploying commercial emails leveraging Agile methodology.
A minimum of 5+ years of experience with the enterprise email service platform: Zeta.
5+ years of experience working with US stakeholders and cross-functional teams.
Exposure to a project management tool such as COSMOS Workfront, MRM, Jira, or ProofHub.
Strong project management skills, attention to detail, and ability to work under tight deadlines.
Proficiency with the Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint.
Strong Change Management skills—you are an effective communicator, good at holding 'crucial conversations'.
Strong written and verbal communication skills.
A good team player.

Nice to Have

Demonstrated proficiency in Mobile push and wallet campaigns.
Experience creating, editing, and problem-solving responsive ZML/HTML/CSS code.
Agile SAFe Scrum Master certification and experience following agile practices.
Demonstrated ability using Power Automate & Co-pilot to simplify day-to-day work.
Demonstrated ability to evaluate campaign performance data, derive actionable insights, and develop strategic plans.
Exposure to a credit card or retail environment.
Experience working with data segmentation and data auditing.
Demonstrated ability to creatively solve problems, develop new tactics, and address implementation obstacles.
Demonstrated aptitude in computer software programs including Microsoft Office and Project Management or CRM software.

Technical Stack

Email Platform: Zeta (Athena, Workflow Automation, etc.)
Productivity: Microsoft Office Suite
Project Management: COSMOS Workfront, MRM, Jira, ProofHub
Automation: Power Automate & Co-pilot

Team & Environment

You will be part of the Performance Marketing team. In this role, you will act as the Scrum Master of your Pod.

Benefits & Compensation

Flexibility and Choice for all employees.
Best-in-class employee benefits and programs for work-life integration and well-being.
Career advancement and upskilling opportunities.