Wizards of the Coast is hiring an Associate Manager, Global Brand Development & Product Strategy for the Skeleton Key studio. This role will join our Global Brand Development team to help drive product strategy for our iconic global brands. You will work at the intersection of brand, product, and commercial teams to guide ideas from concept to launch.
What You'll Do
- Support the development of global product strategies and line plans, from early concept through launch.
- Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
- Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
- Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
- Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
- Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
- Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
- Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
- Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.
- Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.
What We're Looking For
- 3 years of experience in brand, product, strategy, consumer goods, or a related field.
- Bachelor’s degree in Marketing, Business, Strategy, or a related discipline.
- Experience with product development processes, line planning, forecasting, and sales collaboration.
- Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations.
- Strong organizational and project management skills; comfortable juggling multiple workstreams.
- A strong interest in product development, consumer behavior, and portfolio strategy.
- Clear, confident communicator who can influence cross-functional partners.
- Proficiency in Microsoft PowerPoint and Excel.
- Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development.
Nice to Have
- MBA a plus.
Benefits & Compensation
- Compensation: $74,100.00 to $111,200.00
- Health & Wellness: Medical, Dental, and Vision Insurance
- Time Off to Recharge: Paid Vacation & Holidays
- Financial Well-being: Generous 401(k) Match
- Life & Family Support: Paid Parental Leave
- Giving Back: Volunteer & Employee Giving Programs
- Level Up Your Skills: Tuition Reimbursement
- Exclusive Perks: Product Discounts & More
Work Mode
This is a hybrid position based in Boston, MA or Pawtucket, RI.
Our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Our culture inspires a diverse team of highly skilled, highly creative, and highly committed individuals.
We are an Equal Opportunity / Affirmative Action Employer committed to equality of opportunity in all aspects of employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
