Darkroom is hiring an Associate Director, Paid Search & AI LLM Ads to develop and scale sophisticated paid search and AI advertising strategies for our portfolio of high-growth consumer brands. This performance-driven role owns creative strategy, campaign builds, optimization, and reporting for a collection of accounts with substantial monthly ad spend.

What You'll Do

Plan, develop, and implement comprehensive paid media strategies focused exclusively on Paid Search to increase brand visibility and drive new user acquisition and leads.
Conduct thorough brand and website audits to understand client value propositions and identify marketing opportunities.
Develop innovative paid search strategies that blend traditional search, YouTube, and emerging AI search platforms.
Manage between 6-10 Paid Media accounts (Google, YouTube, Bing, emerging AI platforms) with aggregate monthly spends ranging from $20,000 to $3M.
Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items to increase client revenues month-over-month.
Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to trends.
Preemptively develop quarterly strategies for clientele based on success metrics, ad spends, YoY performance, and projections.
Deep dive into competitor research, industry knowledge, and brand identity to manage client expectations and brainstorm new marketing initiatives.
Understand full-funnel marketing strategies to ensure healthy new customer acquisition within the broader e-commerce equation.
Deliver projections and forecasts that ladder into client quarterly strategy.

What We're Looking For

7+ years minimum of paid media advertising experience within Paid Search, Google specifically.
5+ years minimum managing paid search advertising for growing clients in the consumer space spending over $400k+ monthly aggregate spend.
Mastery of the e-commerce marketing funnel from offer to ad to landing page to conversion.
Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
Expertise in creative consultation for successful Paid Social Ads that convert.
Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
Experience with all core e-commerce revenue drivers and reporting on metrics like CPA, CAC, iROAS, aMER, CPM.

Technical Stack

Google Ads, YouTube Ads, Bing Ads
Kontext, Koah, Perplexity, Claude, OpenAI

Team & Environment

You will be part of the Paid Media team, reporting to the Managing Director of the department. Our culture sets a high bar for performance, creativity, and ownership. We foster a supportive environment with no egos or red tape, and believe in autonomy with accountability, truth over comfort, and outcomes over optics. This is a fast-paced, high-accountability environment for ambitious, curious marketers.