Allergan Aesthetics, an AbbVie company, is looking for an Associate Director, Marketing Oncology to drive marketing strategy for our oncology brand(s). You will provide positive leadership and productive influence across the enterprise, leveraging data, analytics, and a strategic mindset to run the marketing component of the business.
What You'll Do
- Lead the development of the brand strategy including generation of key marketing insights and implications, gap analysis, market research plan and strategic brand plan.
- Understand trends in the oncology marketplace using patient and data driven strategic insights to apply on an on-going basis to the marketing plan.
- Develop and articulate effective marketing strategies that are impactful, executable, and easily communicated to senior leadership (Annual Brand and Tactical Planning).
- Demonstrate ability to segment a market, select optimal target audiences and position effectively for the target segment.
- Create high-impact personal and non-personal promotional tactics and material that support strategic objectives.
- Lead and manage indirect teams, and external partnerships to execute key marketing initiatives.
- Continually evaluate and apply knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
- Use appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
- Effectively manage projects to deliver high-quality work product in a timely fashion (meets deadlines).
- Effectively collaborate with market research and analytics team in primary and secondary research projects.
What We're Looking For
- Bachelor’s Degree required.
- 9+ years of brand marketing experience or 7+ years of pharmaceutical / biotechnology/medical device marketing experience.
- Ability to understand and translate medical/clinical aspects of a pharmaceutical product and its application to marketing strategy.
- Significant experience achieving results with team collaboration and influencing matrix partners.
- Excellent leadership and communication skills.
- Ability to foster strong relationships with senior management and external partners.
- People management experience.
- Cross-functional and/or similar experiences including collaborating with field sales, finance, regulatory, research & development and other relevant business functions.
Nice to Have
- Previous experience within Oncology/rare disease is preferred with at least 5+ years of experience in either sales or marketing (hematology experience strongly preferred).
- Ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization.
- MBA and/or scientific background and/or Global experience.
- Experience working in a joint venture commercial partnership.
- Experience managing various agencies (e.g. digital, advertising, etc).
Team & Environment
You will operate within a matrix organization requiring strong cross-functional collaboration. Our culture fosters trust, growth, and joy. We build strong relationships with peers and partners to enable high-performing teams, learn fast, raise the bar, and embrace innovation to bring ideas to reality.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
