The Associate Director, Digital Strategy will lead large B2B client engagements at Monks, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. This role involves owning strategy, execution oversight, and cross-functional coordination across marketing and sales stakeholders for enterprise and mid-market B2B clients.
What You'll Do
- Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend
- Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
- Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
- Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
- Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality
- Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot
- Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
- Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions
What We're Looking For
- 5+ years of digital marketing experience with a strong focus on B2B performance strategy
- Proven success leading paid media programs for enterprise or mid-market B2B clients
- Deep understanding of full-funnel marketing and account-based strategies across digital channels
- Experience translating CRM data and sales metrics into actionable media insights
- Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
- Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
- Collaborative leader who enjoys fostering cross-functional team success
- Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
- Known for driving clarity, creativity, and innovation in complex B2B environments
- Bachelor's degree or equivalent work experience
Technical Stack
- paid search
- programmatic
- YouTube
- ABM
- affiliate
- Salesforce
- HubSpot
- Monks.Flow
- AI ecosystem
Team & Environment
- Work across 2–3 enterprise and mid-market B2B accounts
- Collaborate with a cross-functional team including marketing, sales, data, and CRM stakeholders
Benefits & Compensation
- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth
Compensation: $97,000—$118,000 USD
Work Mode
- Role is remote but based in North Carolina, United States
- Position requires commutable distance to one of our office locations
- Subject to Return to Office (RTO) policy requiring in-office work a set number of days per week based on proximity to office locations; policy subject to change
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
