Directive Consulting is seeking an Associate Director, Digital Marketing to lead a team of Demand Generation Managers. In this remote role based in Mexico, you will be pivotal for setting client goals, driving retention, and directly impacting the company's P&L.
What You'll Do
- Set goals for every client engagement in your pod.
- Ensure clients follow best practices across all channels, particularly Paid Search, LinkedIn Advertising, LTV:CAC modeling, Customer Generation, and Share of SERP.
- Break down barriers to campaign approval and support strategists.
- Provide accountability and leadership by building structure, creating cadence, and empowering the team.
- Develop relationships with client contacts and drive referrals.
- Uphold a healthy direct margin within your pod by reducing churn and improving retention.
- Ensure team meets proper utilization and revenue goals.
- Conduct Monthly Growth Audits to identify and assign growth strategies.
- Work with the Director to execute the department's operational vision and achieve goals.
- Own the performance management process for Demand Generation Managers.
What We're Looking For
- 5-8+ years of experience in paid media.
- 2+ years of recent agency experience.
- 2-3+ years of experience in managing teams.
- Proven expertise across paid search and paid social.
- Proven and measurable success within multi-channel paid media strategies.
- Equal parts competitive and curious problem solver.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Constant learner with enthusiasm for personal growth.
Nice to Have
- Experience in LinkedIn Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio and The Trade Desk.
- SEO experience.
Team & Environment
You will manage a team of Demand Generation Managers and report to the Director of Demand Generation.
Benefits & Compensation
- Competitive base salary plus performance-based bonus eligibility.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).
- Mental health access to certified therapists through Spring Health and Headspace membership.
- Physical health benefits: physical therapy through Omada, Aaptiv virtual workouts, complimentary One Medical membership.
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Company-wide Retreat.
Work Mode
This is a remote position open to candidates located in Mexico.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
