Wizards of the Coast (Skeleton Key studio) seeks an Associate Brand Manager to help drive product strategy for Star Wars. This role is ideal for someone who loves understanding consumers, spotting trends early, and turning insights into products, platforms, and experiences that win at shelf and beyond. You’ll work at the intersection of brand, product, and commercial teams—helping guide ideas from concept to launch.
What You'll Do
- Support the development of global product strategies and line plans, from early concept through launch.
- Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
- Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
- Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
- Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
- Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
- Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
- Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
- Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.
- Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.
- Collaborate closely with Disney/Lucasfilm on creative alignment and product approvals.
What We're Looking For
- 3 years of experience in brand, product, strategy, or consumer goods.
- Bachelor’s degree in Marketing, Business, Strategy, or a related discipline.
- 3 years experience with product development processes, line planning, forecasting, and sales collaboration.
- Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations.
- Strong organizational and project management skills; comfortable juggling multiple workstreams.
- A strong interest in product development, consumer behavior, and portfolio strategy.
- Clear, confident communicator who can influence cross-functional partners.
- Agility and resilience in a fast-paced environment.
- Proficiency in Microsoft PowerPoint and Excel.
Nice to Have
- Licensed brand experience.
- A passion for storytelling, pop culture, and fandom.
- Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.
Technical Stack
- Microsoft PowerPoint
- Microsoft Excel
Team & Environment
You will work at the intersection of brand, product, and commercial teams.
Work Mode
This is a hybrid position based in Boston, MA or Pawtucket, RI.
We are an Equal Opportunity / Affirmative Action Employer. Hasbro is committed to equality of opportunity in all aspects of employment.
