At SHISEIDO, we're looking for an Assistant Manager, Corporate CRM to strengthen our consumer engagement and data-driven marketing strategy. In this role, you will translate consumer data into actionable insights to enhance customer lifecycle management, CRM performance, and omnichannel engagement across retail and e-commerce.
What You'll Do
- Analyze consumer data to identify opportunities to grow the customer base and improve CRM performance across retail and e-commerce channels.
- Drive improvements in key CRM and retail KPIs, including customer reactivation, purchase frequency, ATV, IPT, and CLTV.
- Identify opportunities to recruit new and younger consumers while expanding the brand's reach to a broader Malaysian audience.
- Provide insights into consumer purchase behavior, lifecycle trends, and product affinities across categories and channels.
- Maintain accurate consumer segmentation frameworks to support personalized marketing campaigns.
- Partner with brand marketing teams to translate data insights into targeted CRM campaigns and consumer engagement strategies.
- Conduct training sessions to enhance teams' understanding of CRM dashboards and performance metrics.
- Develop clear presentations tailored for different stakeholders, from operational teams to senior leadership.
- Deliver regular CRM performance reports with actionable recommendations.
- Act as a data-driven advisor on consumer analytics and CRM strategy across brands and channels.
- Support and lead analytical initiatives including CRM reporting, consumer research, loyalty program analytics, and e-commerce performance insights.
- Integrate data from multiple sources including CRM platforms, e-commerce analytics, and market intelligence to develop a holistic view of customer behavior.
- Build strong cross-functional partnerships with Marketing, IT, Finance, Legal, and Retail teams.
- Serve as the key liaison with regional CRM and data teams, ensuring timely reporting and execution of cross-market projects.
- Lead research initiatives.
- Oversee PDPA and consumer data governance compliance.
- Drive best practices in CRM and LMS platform adoption across the organization.
What We're Looking For
- At least 4 years of CRM, consumer analytics, or data-driven marketing experience.
- Strong understanding of omnichannel consumer journeys, including retail, e-commerce, and CRM engagement channels.
- Experience working with CRM platforms, loyalty programs, and consumer databases.
- Strong analytical mindset with experience translating data into business insights and marketing strategies.
- Excellent presentation and storytelling skills, with the ability to communicate insights to both operational teams and senior stakeholders.
- Strong stakeholder management skills with experience working across cross-functional and regional teams.
Nice to Have
- Experience preferably within beauty, luxury, or FMCG industries.
Technical Stack
- CRM platforms
- Loyalty programs
- Consumer databases
- LMS platform
Team & Environment
You will work closely with internal stakeholders and the regional team.
SHISEIDO is an equal opportunity employer.
