Ferrero Group is looking for an Assistant Brand Manager to help shape the future of Tic Tac, one of Canada's most iconic refreshment brands. You will play a hands-on role in driving growth, supporting P&L delivery, and strengthening the brand's market-leading position.
What You'll Do
- Support development of annual brand plans by analyzing market, consumer, and competitive data.
- Assist in preparation of volume forecasts and marketing activity roadmaps.
- Track A&P spending and support budget reconciliation.
- Prepare performance reports and presentations for Director and BU leadership.
- Collaborate with Global and US teams to support local implementation of strategic initiatives.
- Manage day-to-day agency relationships at an executional level.
- Conduct competitive and category analysis to inform positioning recommendations.
- Support execution of innovation and NPD projects from concept through launch, including artwork, claims, and launch materials.
- Assist in pricing analysis and SKU performance evaluation.
- Support portfolio reviews by identifying risks and opportunities across SKUs.
- Support creative development by drafting briefs and coordinating with agencies.
- Assist in asset localization and adaptation for the Canadian market.
- Track campaign timelines and ensure executional alignment across teams.
- Monitor campaign performance and compile post-campaign analyses.
- Coordinate legal and regulatory submissions for advertising approvals.
- Support localization of global promotional initiatives.
- Coordinate packaging updates and promotional artwork development.
- Assist in preparing promotional summaries and effectiveness reviews.
- Work with Legal to support documentation for contests and activations.
- Track performance of campaigns and summarize key findings.
- Conduct monthly analysis of sell-in, sell-out, penetration, share, and distribution.
- Prepare business review decks and KPI dashboards.
- Support short- and long-term forecasting inputs.
- Assist in P&L tracking by flagging variances and risks to the Director.
- Support execution of consumer research projects such as pre/post tests and pricing studies.
- Coordinate with research agencies on timelines and deliverables.
- Synthesize research findings into actionable summaries.
- Act as a key liaison across Sales, Supply Chain, Finance, Project Management and Global teams.
- Demonstrate ownership of assigned projects and timelines.
- Contribute to a collaborative, high-performance marketing culture.
What We're Looking For
- Bachelor’s degree required, with a focus in Business or Marketing preferred.
- 1-3 years’ brand marketing experience in consumer-packaged goods, managing comparable brands.
- Excellent accountability, communication, and decision-making skills.
- Skilled in using syndicated databases such as Nielsen for market insights.
- Strong project management skills, capable of handling multiple priorities and delivering results on schedule.
- Working knowledge of budget and P&L management.
- Deep understanding of food, drug, mass, club, and e-commerce trade channels.
- Experience and proficiency in item setup and execution as it relates to product and tool development.
- Proficient in Microsoft Excel, PowerPoint, Word, and Outlook.
Nice to Have
- Previous experience in developing product innovation.
- High degree of input and exposure in brand strategies and operations.
Technical Stack
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Microsoft Outlook
Team & Environment
You will work closely with the Marketing Director and cross-functional partners, reporting to the Marketing Director.
Benefits & Compensation
- Annual salary range: $78,631 - $104,841
- Health insurance
- Retirement plans
- Paid time off
Work Mode
This is a hybrid role based at 100 Sheppard Avenue East, North York, ON M2N 6N5.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws.
