AccorHotel is hiring an Area Marketing & Communications Manager for the Pullman Cape Town City Centre. In this pivotal role, you will be responsible for executing all property-level marketing, branding, public relations, and communications activities aimed at enhancing market positioning and maximizing portfolio profitability. Reporting to the Director of Sales & Marketing, you will translate strategic goals into effective campaigns.
What You'll Do
- Execute annual marketing and communications plans, aligning activities with department budgets, ROI targets, and wider business objectives.
- Monitor industry, cultural, and travel trends; conduct competitive analysis.
- Execute public relations activities for the hotel based on its marketing goals.
- Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, and B2B/B2C channels.
- Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts, and media giveaways.
- Implement global/regional brand campaigns using provided guidelines and assets.
- Maintain and create visual assets like photography, videography, and graphics for marketing and PR.
- Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, and MICE.
- Update media kit with fact sheets, executive bios, imagery, and brand content.
- Support press events, visits, and familiarization trips to boost hotel exposure.
- Draft news releases, articles, and executive statements to enhance brand storytelling.
- Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
- Respond promptly to media inquiries and assist with crisis communication protocols.
- Implement multi-channel campaigns aligned with annual plans and brand guidelines.
- Support brand activations, sponsorships, media partnerships, events, and experiences ensuring creative excellence.
- Track campaign performance and recommend optimizations based on data insights.
- Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
- Coordinate hotel participation in promotions, tourism board campaigns, events, and collaborations.
- Track marketing expenses and manage the MarComm budget.
- Prepare regular reports on campaign performance, media coverage, and ROI for leadership review.
- Collaborate with Sales, F&B, Spa, Rooms, Loyalty, and Events to align marketing and communications initiatives with operational needs.
- Support T&C in managing the hotel’s LinkedIn presence, amplifying media coverage and executive thought leadership.
- Maintain an organized archive of marketing materials, media assets, and key reports.
- Distribute monthly calendars, media schedules, and campaign performance reports.
- Conduct daily media monitoring, compile clipping files, and share summaries with leadership and PR teams.
What We're Looking For
- Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- 3-5 years of hands-on Marketing and PR experience, preferably in hospitality or a consumer-focused industry.
- Strong copywriting and editing skills, with attention to detail.
- Experience managing agency relationships and coordinating multi-channel campaigns.
- Ability to work effectively in a fast-paced, team-oriented environment.
- Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
- Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms.
- Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination.
Nice to Have
- Experience in managing marketing agencies and creative vendors.
Technical Stack
- Canva
- Adobe Suite
Team & Environment
You will collaborate closely with Sales, Revenue Management, Operations, HR, and external agency partners, reporting directly to the Director of Sales & Marketing (DOSM)/Co.
Work Mode
This position is onsite.
We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life. Do what you love, care for the world, dare to challenge the status quo!
