Leadtech is looking for a User Acquisition Specialist specializing in Paid Search to join our growth team. This role is responsible for managing and optimizing global paid search campaigns on Google Ads (UAC & W2A) to drive high-quality users to our iOS and Android apps, with a strong focus on maximizing ad monetization through AdMob and improving ARPU.
What You'll Do
- Execute and optimize performance campaigns across Google Ads (UAC & W2A) for our apps portfolio.
- Manage and scale high-volume budgets, focusing on pLTV, ROAS, and ARPU.
- Master Creative Strategy for UA: Define the optimal mix of assets (text, image, video, and HTML5) and monitor their performance metrics (IPM, CTR) to drive scale.
- Optimize for Ad Monetization: Implement and monitor AdMob campaigns, choosing formats and placements that maximize revenue through hybrid bidding models.
- Creative Performance Analysis: Deep-dive into which creative formats (e.g., Interstitials vs. Native vs. Banners) drive the best-converted trials and high-value users.
- Bidding Excellence: Run continuous A/B tests on bidding types, specifically balancing Max Conversion Value and Ad Impression Value.
- Collaborate with creative: Provide data-driven briefs on which formats and hooks are working, ensuring we have the right assets to win the UAC auction.
- Monitor technical KPIs: Track and report on daily performance, from install to trial conversion and long-term retention.
What We're Looking For
- Proven experience operating at scale in performance marketing.
- Experience managing 8-figure monthly budgets.
- Deep understanding of performance marketing in complex environments.
- Hands-on experience with Google Ads, specifically Universal App Campaigns (UAC) and Web to App (W2A).
- Experience driving user acquisition for iOS and Android apps.
- Strong focus on high-value user acquisition and optimization for pLTV, ROAS, and ARPU.
- Experience optimizing campaigns for ad monetization, particularly via AdMob.
- Proficiency in analyzing creative performance across formats (text, image, video, HTML5).
- Experience with bidding strategies including Max Conversion Value and Ad Impression Value.
- Ability to collaborate cross-functionally with Product, Data, Creative, and CRO teams.
Technical Stack
- Google Ads
- Universal App Campaigns (UAC)
- Web to App (W2A)
- AdMob
- Hybrid Bidding Models
- A/B Testing Tools
- Creative Analytics Platforms
Team & Environment
Cross-channel growth team working closely with Product, Data, Creative, and CRO teams.
Work Mode
Global role with no location restrictions.
Leadtech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
