Employment Hero is looking for a Senior Analytics Engineer to join our marketing data team. You will focus on building robust data pipelines, resolving integration challenges, and embedding AI across our MarTech stack to accelerate marketing initiatives and drive smarter decisions.
What You'll Do
- Build and manage data pipelines to integrate marketing and CRM data into a single source of truth.
- Resolve integration challenges across multiple marketing platforms, tools, and systems.
- Simplify complex, cross-channel reporting to support faster, smarter decision-making.
- Break down MarTech data silos to uncover end-to-end customer and campaign insights.
- Design and optimise predictive lead scoring models using behavioural, demographic, and firmographic data.
- Analyse and improve MQL quality by creating data views that highlight fit, intent, and downstream performance.
- Develop intent models based on user behaviour to power audience segmentation and personalised campaigns.
- Implement advanced attribution and media mix modelling to fine-tune ad spend and boost ROI.
- Build smart dashboards and reports that deliver clear, actionable insights to marketing and sales teams.
- Partner with Marketing to define and track candidate quality metrics across all channels.
What We're Looking For
- Proficiency in SQL and relational databases.
- Experience with data pipeline development and ETL processes.
- Familiarity with visualization tools (e.g., Tableau, Looker Studio).
- Solid understanding of statistical modeling and machine learning techniques.
- Expertise in Martech platforms (e.g., CRM, automation, advertising).
- Strong grasp of Webtech (GA4, GTM, conversion event tracking).
- Understanding of GTM data layer configuration and conversion tracking.
- Bachelor’s or Master’s degree in data science, statistics, or a related field.
- Strong analytical, communication, and problem-solving skills.
- Knowledge of marketing attribution methods and campaign measurement.
Technical Stack
- SQL
- Tableau
- Looker Studio
- Braze
- Marketo
- GA4
- GTM
Team & Environment
You will work cross-functionally across teams.
Benefits & Compensation
- Work remotely with flexibility to own your time.
- Access to cutting-edge tools.
- ESOP (employee share options).
- Generous paternity leave policy.
- Subsidised egg freezing.
- WFH office expense budget.
- Outstanding learning & development opportunities.
Work Mode
This is a remote role, open to candidates in Australia, New Zealand, Singapore, Malaysia, the UK, and Canada.
Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.
