Responsibilities
- Design and implement comprehensive sales funnels within GoHighLevel, covering landing pages, sales pages, webinars, VSLs, product offers, memberships, and upsell/downsell paths.
- Set up pipelines, automated workflows, triggers, and multi-channel messaging sequences for email and SMS, along with streamlined checkout processes.
- Integrate and synchronize CRM systems, payment processors, and tracking tools, validating full funnel functionality before launch.
- Conduct A/B testing on key elements such as headlines, calls to action, page layouts, visuals, pricing models, and written content.
- Refine funnel performance using data on conversion rates, return on ad spend, bounce rates, and user engagement patterns.
- Lead independent testing initiatives and deliver actionable insights to ensure consistent monthly improvement in funnel outcomes.
- Leverage artificial intelligence to create persuasive marketing copy, landing pages, ad creatives, video scripts, email sequences, and offer designs.
- Quickly build funnel prototypes using AI-generated assets, then improve them through iterative testing and analytics.
- Develop and manage retargeting campaigns across platforms like Meta, Google, YouTube, TikTok, and LinkedIn when applicable.
- Ensure accurate pixel and event tracking, proper audience segmentation, and campaign optimization for cost per acquisition, cost per lead, and ROAS.
- Write and continuously improve copy for landing pages, sales pages, emails, webinar scripts, and advertisements.
- Maintain strong psychological appeal, clear value propositions, and compelling calls to action in all content.
- Ensure all messaging is optimized for conversions and resonates with Western consumer decision-making patterns.
Work Arrangement
Remote (Worldwide)
