Responsibilities
- Oversee content quality and brand voice: maintain editorial standards for all published materials including LinkedIn posts, blog content, SEO copy, case studies, and newsletters. Act as the final human reviewer before publication, distinguishing high-performing content from AI-generated output and refining the latter.
- Manage the AI content engine: direct and maintain agentic pipelines for scalable content production. Set direction, write prompts, evaluate outputs, and intervene when the system produces errors. This infrastructure is partially built; you will evolve and own it.
- Support account-based marketing: align the content calendar with live pipeline priorities. Create assets for key accounts, ensuring sales receives timely, relevant materials rather than generic collateral.
- Drive SEO and inbound: own organic growth through blog strategy, keyword targeting, distribution playbook, and conversion path optimization.
- Develop brand and thought leadership: evolve the Retail Spotlight podcast into a content ecosystem. Ghostwrite and direct founder voice content across two distinct voices. Build refive's presence as the authoritative voice on in-store customer engagement in Europe.
- Manage events and field marketing: project-manage remote participation in events such as NRF, EuroShop, and RTS London. Own the full loop including logistics, pre-event content, on-site coordination with vendors and booth teams, lead capture workflows, and post-event follow-up content. Operate independently while founders present.
- Coordinate partner co-marketing: develop joint campaigns and launch materials with white-label and integration partners as the pipeline scales.
- Own metrics and reporting: manage the automated weekly marketing dashboard covering GA4, HubSpot, and LinkedIn. Know your numbers and proactively flag underperforming areas.
Nice to Have
- Retail or martech experience is a genuine plus—understanding how brick-and-mortar retailers think about footfall, loyalty, and first-party data will accelerate ramp-up and improve output quality.
- One or more European language skills are a significant bonus given our primary market, but not a must-have.
Benefits
- End-to-end ownership of a marketing function with real enterprise customers and a clear growth path.
- The chance to build and document an AI-first lean marketing playbook—a genuinely novel problem.
- Attractive compensation package and options after year 1.
- Training budget and access to the latest AI tooling.
- Direct access to the founding team and meaningful strategic input from day one.
- Work from home or Goa or the mountains, wherever you want as long as you have a perfect internet connection.
Compensation
Attractive compensation package and options after year 1.
Work Arrangement
Remote (Worldwide) — Remote
Task 1: Editorial eye (1)
Here is a LinkedIn post a retail tech founder drafted but never published: 'Excited to share that we've just launched our new in-store customer engagement solution that helps retailers leverage data-driven insights to optimize their omnichannel strategy and drive meaningful ROI across touchpoints. This is a game-changer for the industry. #retail #innovation #customerexperience.' Rewrite it. Then tell us in two sentences what was wrong with the original.
Task 2: Systems thinking (1)
We publish a new blog post every two weeks. Sketch the automation workflow you would build to turn each post into a week of LinkedIn content across two founder accounts. Cover: triggers, tools, prompts, and, critically, what a human reviews and when. A rough diagram or a numbered list of steps both work. We are not looking for a perfect answer. We are looking at how you think.
Other (5)
- Language: Fluent, flawless native spoken and written English required.
- One or more European language skills are a significant bonus.
- Work from home or anywhere with a perfect internet connection.
- We use heavy agentic automation across content, research, and reporting.
- To apply, send your CV plus responses to both tasks below. Use the 'Cover Letter' field for that. Applications without both tasks completed will not be reviewed.
