AccorHotel was looking for an AccorCorpo Global Senior Manager - Communications & Advocacy ...

Global Senior Manager - Communications & Advocacy - Midscale & Economy Brands At our global hospitality organization, we celebrate diversity, creativity, and individual potential. We are dedicated to fostering professional growth and meaningful experiences. Our team aims to deliver personalized, memorable, and sustainable customer interactions across our global network of properties. Senior Manager – Global Communications & Advocacy – Midscale & Economy Brands Scope: Social Media & Influence – Paid, Owned, Earned for key hospitality brands Reporting to: Senior Director, Global Communications & Advocacy Location: Global Headquarters Type: Permanent, full-time (3 days at HQ, 2 days remote) Role Purpose Lead the continuous social media ecosystem and strategic campaigns for multiple hospitality brands at a global level. Operationalize brand platforms through creator-driven content, amplification strategies, and cross-regional deployment, ensuring cultural relevance, performance, and comprehensive marketing connectivity. Collaborate with agencies, regional teams, creators, and hotel teams to deliver impactful brand storytelling while driving engagement and optimizing performance across owned, earned, and paid channels. Key Responsibilities: 1. Social Media Management (Always-On) - Develop monthly editorial calendars - Ensure platform-native content - Maintain brand consistency - Review and validate content formats - Coordinate publication workflows - Provide performance optimization guidelines 2. Campaign Deployment - Co-lead creative campaign orchestration - Translate campaign narratives into platform-relevant assets - Ensure cross-market consistency - Manage usage rights and production follow-up - Coordinate multi-wave editorial calendars 3. Creator & Influence Management - Identify and brief global content creators - Optimize creator selection - Manage usage rights and amplification - Support production and review user-generated content - Coordinate regional creator involvement 4. Regional Coordination - Provide guidelines and content resources - Support local amplification efforts - Assist markets in creator selection - Consolidate feedback from global regions 5. Paid Media Collaboration - Align targeting and strategy - Validate creative assets - Monitor advertising impact - Support efficiency optimizations 6. Content Quality & Governance - Participate in creative reviews - Ensure brand safety and compliance - Validate legal elements - Assess content feasibility 7. Performance Monitoring - Track key performance indicators - Extract strategic insights - Prepare leadership reports 8. Cross-Functional Collaboration - Engage with digital, CRM, PR teams - Integrate initiatives into comprehensive approach Expected Impact - Increased engagement volume - Enhanced brand distinctiveness - Repeatable regional strategies - Improved content relevance - Local adoption of global narratives Qualifications: Skills & Attributes - Fluent English - Deep social platform understanding - Strong creative judgment - Talent direction capabilities - Operational discipline - Adaptability - Excellent stakeholder management Experience - 6-7 years in social media and digital brand building - Proven creator campaign management - Full-funnel marketing experience preferred - Hospitality/travel brand familiarity a plus Tools - Social publishing platforms - Workflow management software - Influence tracking systems - Editing applications Performance Metrics - Engagement volume - Paid media efficiency - Creator performance benchmarking - Advocacy sentiment improvement