Nacar is looking for a Meta Media Buyer with deep experience in affiliate marketing and high-volume ad buying. This role is for someone who thrives on data and knows how to profitably scale offers with $10K+/day in ad spend. You'll take full ownership of campaign architecture, creative testing, and optimization strategies across Meta platforms.
What You'll Do
- Manage and scale Meta Ads campaigns (Facebook & Instagram) with daily budgets of $10K+ per offer.
- Build and launch full-funnel media strategies optimized for conversions across UGC ads, advertorials, lead gen, and ecommerce.
- Run systematic creative testing frameworks to identify winning combinations of hooks, copy, formats, and landing pages.
- Work closely with affiliate and funnel teams to align creatives, pre-sells, and checkout flows for maximum CVR and ROAS.
- Track performance daily across metrics like CTR, CPM, ROAS, CPA, AOV, and LTV using platforms like Triple Whale, RedTrack, and Meta Ads Manager.
- Stay ahead of platform changes, creative trends, and compliance shifts, pivoting strategies as needed.
- Implement and troubleshoot CAPI, pixel setups, and UTM tracking for full-funnel attribution.
- Optimize based on performance data and deliver weekly reporting on campaign outcomes and scaling opportunities.
What We're Looking For
- 5+ years of hands-on Meta media buying experience, preferably in affiliate or direct-response environments.
- Proven track record managing $10K+/day in ad spend per offer across multiple geos or verticals such as beauty, wellness, finance, or health.
- Deep understanding of ad creative hooks, thumb-stopping visuals, UGC, and compliance best practices.
- Fluency in campaign architecture including CBO, ABO, broad testing, and Advantage+ shopping, along with audience segmentation.
- Experience with third-party tracking tools like RedTrack, Triple Whale, or Hyros, and A/B testing tools.
- Strong analytical and decision-making skills with the ability to pull and interpret data to drive strategy.
- Self-starter attitude with a bias toward execution and results, thriving in a remote, high-autonomy environment.
Nice to Have
- Experience working with affiliate networks, CPA/CPL models, and high-volume landing page funnels.
- Familiarity with native ad compliance and white/gray hat scaling strategies.
- Ability to provide creative briefs and collaborate with editors, copywriters, and designers.
- Experience testing across new Meta placements like Reels, Advantage+ Shopping, and Instant Forms.
Technical Stack
- Meta Ads Manager
- Triple Whale
- RedTrack
- Hyros
Team & Environment
You will work closely with affiliate and funnel teams.
Work Mode
This is a global position.
