Senior Data Engineer will support a global HR and employment technology client by building data frameworks to optimize internal employee communications. The role focuses on leveraging data to enhance the employee journey through advanced analytics, visualization, and measurement of engagement across platforms like email, Slack, and Intranet at In All Media Inc.
What You'll Do
- Define KPIs and "North Star" metrics to track engagement across internal channels including email, Slack, and Intranet.
- Design and QA event schemas and tagging for Google Analytics 4 (GA4) to monitor internal campaign performance.
- Build automated, executive-ready dashboards in Looker Studio or Tableau to showcase impact to leadership.
- Analyze complex audience data by geography, department, and device to uncover deep engagement patterns.
- Conduct A/B testing on content timing and channel mix, developing attribution models to measure specific employee actions.
- Maintain high standards of data quality by managing UTM standards, event taxonomies, and metadata.
- Provide ad-hoc deep dives and data storytelling to guide executive decision-making.
What We're Looking For
- Advanced proficiency in Google Analytics 4 implementation and analysis.
- Expert-level experience with Looker Studio or Tableau for sophisticated data modeling and visualization.
- Strong ability to write complex queries to join datasets from disparate communication and HR platforms.
- 3–5+ years of experience in digital, marketing, or product analytics.
- Deep understanding of UTM standards and analytics accuracy protocols.
- Ability to translate complex technical insights into actionable narratives for non-technical stakeholders.
- Proven experience working in Agile teams within 100% remote environments.
- Fluent English for daily professional communication.
Nice to Have
- Proficiency in Python for complex data manipulation and analysis.
- Experience with Internal Communication tools such as Poppulo or LumApps.
- Knowledge of blending behavioral data (clicks/views) with attitudinal data (surveys/sentiment).
Technical Stack
- Google Analytics 4 (GA4)
- Looker Studio
- Tableau
- SQL
- UTM standards
- Event taxonomies
- Metadata management
- Python
Team & Environment
- Distributed remote team supporting a global client in the HR and employment technology sector.
Work Mode
- 100% remote with requirement to align with Central Time (CT) business hours.
In All Media Inc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
