National University is hiring an AI Specialist to enable practical, scalable AI solutions that improve the prospective student experience and increase enrollment effectiveness. In this role, you will partner across Marketing, Enrollment, IT, Analytics, Student Services, and Academics to implement AI-enabled tools and workflows across the full student lifecycle.
What You'll Do
- Support the deployment and day-to-day execution of AI-enabled initiatives that improve prospective student engagement and enrollment outcomes.
- Configure, maintain, and optimize AI-powered tools across channels such as website chat, SMS, email, CRM workflows, and lead engagement platforms.
- Translate business needs into clear AI use cases, workflows, and operational requirements in partnership with Marketing, Enrollment, IT, and Analytics.
- Assist in building scalable AI-driven engagement journeys that increase speed-to-lead, personalization, and conversion performance.
- Develop and maintain prompt frameworks, response libraries, and conversation flows aligned to NU brand voice, compliance standards, and student needs.
- Support the continuous improvement of knowledge base content used by AI bots and automated engagement tools to ensure accuracy and consistency.
- Create AI-assisted messaging templates and content variations for SMS, email, and chatbot experiences to improve engagement and relevance.
- Partner with stakeholders to ensure AI outputs remain student-centered, inclusive, and aligned to NU’s mission and programs.
- Support UAT and QA for AI experiences, including validating responses, routing, escalation logic, personalization rules, and system behavior.
- Monitor AI bot and workflow performance, identify breakdowns or friction points, and recommend improvements based on user behavior and outcomes.
- Assist with A/B testing and experimentation to optimize AI messaging, prompts, and channel performance.
- Maintain documentation of changes, testing outcomes, and enhancements to support repeatability and operational consistency.
- Partner with Marketing, Enrollment, IT, Student Services, Academics, UX, and Compliance to ensure AI solutions are aligned, secure, and scalable.
- Support responsible AI adoption by adhering to governance standards, privacy requirements, data policies, and institutional guardrails.
- Coordinate with technical teams and vendors to resolve issues, manage enhancements, and maintain stable performance.
- Help drive internal adoption through enablement resources, process documentation, and light training support for teams using AI tools.
- Partner with Enrollment, Marketing Ops, and Analytics to improve full-funnel conversion performance: inquiry-to-application, application-to-enrollment, enrollment-to-start.
- Identify drop-off points and barriers across the prospective student journey using AI insights, behavioral data, and funnel diagnostics, then recommend targeted improvements.
- Support execution and optimization of down-funnel engagement workflows across SMS, email, chat, retargeting, and advisor follow-up sequences to increase completion and yield.
- Help implement and refine intent-based lead scoring, routing, and prioritization to improve speed-to-lead and ensure high-intent prospects receive timely engagement.
- Track and report key conversion KPIs and performance trends, translating data into actionable recommendations that improve enrollment outcomes and advisor efficiency.
- Support A/B testing and continuous improvement efforts to optimize messaging, timing, channel mix, and handoff effectiveness.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Communications, Information Systems, Data/Analytics, or a related field required (or equivalent relevant experience).
- Three (3) to five (5) years of experience in a role supporting digital marketing, CRM/MarTech, analytics, automation, AI tools, or enrollment-focused operations.
- Familiarity with AI platforms and workflows (e.g., ChatGPT, Gemini, Claude) including prompt development for content, analysis, and segmentation.
- Working knowledge of CRM and engagement platforms such as Salesforce CRM, Marketing Cloud (SFMC), lead routing tools, or comparable systems.
- Experience supporting campaign execution or engagement workflows across at least one channel: email, SMS, web/chat, paid media, or automation journeys.
- Ability to interpret performance data and support reporting using tools such as GA4, Looker/Tableau, Excel/Sheets, or similar dashboards.
- Experience participating in UAT testing, QA validation, and workflow troubleshooting for digital tools, automation, or student-facing experiences.
- Strong communication and collaboration skills, with the ability to translate business needs into clear requirements and actionable next steps.
- High attention to detail, strong organization, and ability to manage priorities in a fast-paced, cross-functional environment.
Nice to Have
- Experience working in higher education, online learning, edtech, or enrollment environments preferred.
Technical Stack
- AI platforms and workflows (e.g., ChatGPT, Gemini, Claude)
- Salesforce CRM, Marketing Cloud (SFMC)
- Lead routing tools
- GA4, Looker/Tableau, Excel/Sheets
Team & Environment
You will partner across Marketing, Enrollment, IT, Analytics, Student Services, and Academics.
Benefits & Compensation
- Compensation: $62,579.00 - $84,480.00
Work Mode
This is a remote position open to candidates within the USA.
National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws.
