Passion.io is looking for a YouTube Channel Manager and Scriptwriter to own and grow our brand's YouTube channel. You'll lead the strategy and content creation for our YouTube presence, blending authentic creator-style content with commercial growth objectives. Your mission is to scale our organic presence to drive significant revenue growth through data-driven decisions.
What You'll Do
- Own YouTube growth, scaling our organic presence to drive revenue.
- Develop content pillars, find and champion brand faces, and execute on a comprehensive growth plan.
- Write binge-worthy long-form and short-form scripts to grow reach, educate our audience, and build brand trust.
- Develop irresistible titles and thumbnails to boost CTR and work closely with editors to improve audience retention.
- Track video performance, dig into the data, and iterate based on key KPIs.
- Grow the channel's value, making decisions backed by data to improve revenue per video.
- Champion thought leadership by turning founder insights, customer stories, and creator strategies into compelling video content.
- Collaborate cross-functionally with our Performance Marketing, Brand, and Design teams.
What We're Looking For
- 2+ years scripting or managing creator or brand YouTube channels.
- You can speak deeply about channel metrics, testing cycles, and strategies for scaling.
- You think like an operator focused on growing a channel as a business.
- You have written scripts for real humans, incorporating emotion, tension, pacing, and story beats.
- You thrive on autonomy, remote work, and asynchronous decision-making.
- You can take feedback constructively and adapt your approach with every iteration.
Nice to Have
- Experience building faceless or performance-led brand channels.
- Ability to write short-form hooks for platforms like IG Reels, TikTok, and YouTube Shorts.
- Experience leading thumbnail and title testing and partnering with high-performance video editors.
- Enjoy repurposing long-form content into other formats like tweets, carousels, or newsletters.
- Apply a commercial lens to creative work, optimizing content for both views and revenue.
Team & Environment
You'll collaborate across our marketing, brand, and product teams in a fast-moving, fully remote environment passionate about the creator economy and product-led growth.
Benefits & Compensation
- Remote-first work from anywhere.
- Global gatherings in epic locations.
- Career growth investment with coaching, training, and conference access.
- Creative freedom on the channel.
- Tech gear budget.
- 24 paid vacation days plus 10 'Celebration Leave' days.
- Paid parental leave.
Work Mode
This is a full-time, globally remote position.
Passion.io is an equal opportunity employer.
