The VP of Marketing at Kindred will define the company's brand, narrative, and go-to-market strategy, translating its mission into a compelling story that resonates globally. This leader will build a full-funnel marketing team and drive growth across channels while shaping long-term brand equity in a rapidly expanding home swapping community.
What You'll Do
- Define Kindred’s positioning, brand architecture, and visual identity, ensuring a cohesive expression across physical spaces, experiences, and digital channels.
- Own annual and quarterly marketing planning, set clear campaign and creative briefs, and step in to drive execution when timelines are tight.
- Lead a full-funnel marketing team across paid, lifecycle, community, and brand, with a strong point of view on how each channel drives growth, retention, and revenue.
- Establish and own marketing health metrics, define the KPI stack, run weekly reviews, and deliver candid quarterly readouts to the executive team and board.
- Act as the voice of the customer, translating insights into sharp claims, creative direction, and product or packaging decisions.
- Hire, coach, and inspire a high-performing team, set operating rhythms, manage agencies and creators to clear performance standards, and uphold a high bar for craft and speed.
What We're Looking For
- 10-15 years in marketing or a related field
- Eye for the beat of culture and content of the moment, with a keen ability to see how your own brand can have a POV in it
- Eagerness to roll up your sleeves and get dirty, while also able to apply frameworks for scale
- Strong analytical skills, clear communicator, systems thinker, and proven record driving cross-functional partnership and accountability
- Storyteller by nature. Turns raw product truth into narratives people remember, repeat, and act on
- Ownership mindset. Sets a few big bets, kills the rest, and holds the bar high on craft and performance
Nice to Have
- Marketplace experience is a plus
- Experience building an internal content department/studio is a plus
Team & Environment
- Lead a full-funnel marketing team structured as a cross-functional team across paid, lifecycle, community, and brand
- Regularly report to the executive team and board
- Work within a culture that is human-first, vibrant, inclusive, and highly skilled
- Team ferociously protects team chemistry and values high standards, feedback, and continual growth
Benefits & Compensation
- Competitive cash compensation; base salary depends on experience, transferable skills, business needs, impact, and market data
- Equity
- Comprehensive health benefits
- Flexible time off, plus 12 paid holidays per year
- 21 credits per year to stay in Kindred homes
- $4,000 annual travel stipend to help offset travel-related costs
- Regular team and company offsites to connect, collaborate, and build together
- Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
- A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
- A culture of high standards, feedback, and continual growth
Work Mode
- Remote-first and remote-flexible work environment
- Opportunities to work from anywhere, including San Francisco or other global locations
- Regular in-person gatherings, including at Kindred HQ in San Francisco
We are committed to providing equal employment opportunities for all applicants and employees. Kindred does not discriminate on the basis of any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, family care or medical leave status, marital status, domestic partner status, military and veteran status, or any other characteristic protected by US federal, state or local laws, or the laws of the country or jurisdiction where you work. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
