CrowdStrike is hiring a VP, Digital Experience to lead our global digital strategy. Reporting directly to the Chief Marketing Officer, you will own the vision and execution for how digital channels fuel inbound demand and shape the online experience for prospects and customers.
What You'll Do
- Shape the future of digital demand generation, leading programs from paid search and social to emerging channels and AI-powered digital experiences.
- Elevate our digital experience to ensure CrowdStrike.com and digital properties deliver world-class design, personalization, and conversion optimization.
- Turn data into growth by setting the standard for analytics, attribution, and insights to drive smarter decisions and maximize ROI.
- Inspire and lead a global team of marketers, strategists, and digital experts to push boundaries and innovate.
- Build, lead, and inspire global teams across performance marketing, digital experience, and web strategy.
- Develop the overarching digital roadmap that drives pipeline growth, customer acquisition, and lifetime value.
- Partner with Sales, Product Marketing, Brand, and Revenue Marketing to ensure alignment on business objectives.
- Own paid digital programs (search, social, display, programmatic, emerging channels) to drive inbound demand and pipeline contribution.
- Scale integrated digital campaigns that balance lead capture, nurture, and account-based engagement.
- Establish a framework for ROI measurement, attribution, and optimization across the funnel.
- Lead the vision and strategy for CrowdStrike.com and related digital properties.
- Oversee SEO, site architecture, and content optimization to maximize visibility and inbound traffic.
- Implement continuous testing and experimentation (A/B, multivariate, personalization) to enhance digital engagement.
- Partner with Data teams to define KPIs, dashboards, and performance reporting.
- Ensure digital campaigns and experiences are supported by the right marketing technology stack and analytics infrastructure.
- Partner with Marketing Ops and IT to build a best in class AI-powered digital experience technology strategy.
- Translate insights into actionable strategies to accelerate conversion and improve efficiency.
- Stay ahead of digital marketing trends, emerging platforms, and customer expectations, including generative and agentic AI.
- Foster a culture of curiosity, testing, and data-informed decision-making.
- Drive continuous improvement in both pipeline generation and digital experiences.
What We're Looking For
- 15+ years experience in a B2C company with an e-commerce or other digital growth engine, or an innovative B2B SaaS company with a strong inbound digital strategy.
- Proven success driving pipeline and revenue through digital channels at global scale.
- Deep digital and growth expertise including performance marketing, SEO, web strategy, and digital experience optimization.
- Data-driven mindset with fluency in marketing automation, attribution, and analytics.
- A collaborative, inspiring leader who can set a strategic vision while rolling up sleeves to execute.
- Passion for innovation, experimentation, and creating best-in-class customer journeys.
Team & Environment
You will lead a global team spanning performance marketing, digital strategy, and web experience, and report directly to the Chief Marketing Officer.
Benefits & Compensation
- Compensation: $290,000.00 – 370,000.00 per year + equity.
- Remote-friendly and flexible work culture.
- Market leader in compensation and equity awards.
- Comprehensive physical and mental wellness programs.
- Competitive vacation and holidays for recharge.
- Paid parental and adoption leaves.
- Professional development opportunities for all employees.
- Employee Networks, geographic neighborhood groups, and volunteer opportunities.
- Vibrant office culture with world class amenities.
Work Mode
This position is remote.
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed.
