Gigamon is hiring a Vice President, Product Marketing

About the Role

The Vice President, Product Marketing will be responsible for developing and executing product marketing strategies that drive business growth and market leadership. This role involves working closely with cross-functional teams to define product positioning, messaging, and go-to-market strategies.

Responsibilities

• Develop and execute product marketing strategies that drive business growth and market leadership.
• Define product positioning, messaging, and go-to-market strategies in collaboration with cross-functional teams.
• Lead the development of marketing collateral, including product datasheets, whitepapers, and case studies.
• Collaborate with sales and marketing teams to create and deliver product presentations and demos.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Manage the product marketing budget and allocate resources effectively.
• Develop and execute demand generation programs to drive lead generation and pipeline growth.
• Work with the product management team to gather customer feedback and incorporate it into product development.
• Create and deliver product training programs for internal and external stakeholders.
• Manage and mentor a team of product marketing professionals.
• Develop and execute product launch plans, including press releases, webinars, and events.
• Collaborate with the content marketing team to create and distribute thought leadership content.
• Analyze marketing performance metrics and make data-driven decisions to optimize campaigns.
• Develop and maintain relationships with industry analysts and influencers.
• Create and deliver product roadmaps and release notes to communicate product updates and future plans.
• Collaborate with the PR team to develop and execute media relations strategies.
• Develop and execute customer reference programs to gather and showcase customer success stories.
• Create and deliver product demos and presentations at industry events and conferences.
• Collaborate with the field marketing team to execute regional marketing programs.
• Develop and execute product positioning and messaging for new markets and segments.
• Create and deliver product training programs for sales and channel partners.
• Collaborate with the product management team to define product requirements and roadmaps.
• Develop and execute product launch plans for new product features and enhancements.
• Create and deliver product demos and presentations for internal stakeholders.
• Collaborate with the content marketing team to create and distribute product-related content.

Nice to Have

• Experience in the networking and security industry.
• Experience in developing and executing product marketing strategies for enterprise-level solutions.
• Experience in managing and mentoring a team of product marketing professionals in a fast-paced environment.
• Experience in developing and executing demand generation programs to drive lead generation and pipeline growth in a competitive market.
• Experience in creating and delivering product presentations and demos to C-level executives and key stakeholders.
• Experience in developing and executing product launch plans for complex, enterprise-level solutions.
• Experience in collaborating with cross-functional teams, including sales, marketing, and product management, to drive business growth and market leadership.
• Experience in developing and maintaining relationships with industry analysts and influencers to drive thought leadership and market awareness.
• Experience in creating and delivering product training programs for internal and external stakeholders in a technical environment.
• Experience in analyzing marketing performance metrics and making data-driven decisions to optimize campaigns in a competitive market.
• Experience in developing and executing customer reference programs to gather and showcase customer success stories in a technical environment.
• Experience in creating and delivering product demos and presentations at industry events and conferences in the networking and security industry.
• Experience in developing and executing product positioning and messaging for new markets and segments in a competitive environment.
• Experience in creating and delivering product training programs for sales and channel partners in a technical environment.
• Experience in collaborating with the PR team to develop and execute media relations strategies in a competitive market.
• Experience in developing and executing product launch plans for new product features and enhancements in a fast-paced environment.
• Experience in creating and delivering product demos and presentations for internal stakeholders in a technical environment.
• Experience in collaborating with the content marketing team to create and distribute product-related content in a competitive market.
• Experience in developing and executing product marketing strategies for enterprise-level solutions in the networking and security industry.
• Experience in managing and mentoring a team of product marketing professionals in a fast-paced, competitive environment.

Compensation

Competitive salary and benefits package.

Work Arrangement

On-site, with occasional travel required.

Team

Collaborate with cross-functional teams, including sales, marketing, and product management.

About Us

• We are a leading provider of network visibility and security solutions.
• Our mission is to help organizations gain visibility into their networks and improve their security posture.
• We offer a comprehensive suite of products and services designed to meet the needs of enterprises of all sizes.
• Our team is comprised of industry experts with a deep understanding of network security and visibility.
• We are committed to delivering innovative solutions that drive business growth and market leadership.
• Our products are used by some of the world's largest and most innovative organizations.
• We are dedicated to providing exceptional customer support and service.
• Our solutions are designed to help organizations protect their networks and data from cyber threats.
• We are a trusted partner to our customers, providing them with the tools and expertise they need to succeed.
• Our team is passionate about staying ahead of the curve in network security and visibility.

Our Culture

• We foster a culture of innovation, collaboration, and continuous learning.
• We value diversity and inclusion, and strive to create an environment where everyone can thrive.
• We encourage open communication and feedback, and believe in the power of teamwork.
• We are committed to delivering exceptional customer experiences and driving business growth.
• We value integrity, honesty, and transparency in all our interactions.
• We believe in the importance of work-life balance and support our employees' well-being.
• We provide opportunities for professional development and growth.
• We are dedicated to making a positive impact on our communities and the world.
• We value creativity and encourage our employees to think outside the box.
• We are committed to staying ahead of the curve in network security and visibility.

Benefits

• Competitive salary and benefits package.
• Health, dental, and vision insurance.
• 401(k) retirement savings plan with company match.
• Generous time-off policy, including vacation, sick, and holiday time.
• Employee assistance program.
• Professional development and training opportunities.
• Tuition reimbursement for relevant coursework.
• Employee referral bonus program.
• On-site fitness center and wellness programs.
• Company-sponsored events and team-building activities.
• Flexible work arrangements, including remote work options.
• Employee stock purchase plan.
• Performance-based bonuses and incentives.
• Employee recognition and reward programs.
• Mentorship and coaching opportunities.
• Diversity, equity, and inclusion initiatives.
• Community involvement and volunteer opportunities.

Not specified.