Lead the evolution of marketing in a forward-thinking healthcare technology environment. As Vice President of Marketing, you will shape and execute a comprehensive strategy that advances brand leadership, accelerates pipeline growth, and integrates intelligent automation into core marketing functions. Reporting to executive leadership, you will align marketing initiatives with business expansion goals while driving measurable impact across demand generation, customer acquisition, and brand equity.
Strategic Leadership & Market Positioning
Define and refine the company’s market presence by crafting compelling messaging and positioning that resonates with healthcare employers and physician candidates. Collaborate with product and sales leadership to develop go-to-market strategies for new offerings and expansion initiatives. Lead the development of account-based marketing programs tailored to enterprise healthcare systems, ensuring alignment with revenue objectives.
AI-Integrated Marketing Operations
Champion the adoption of agentic AI tools across marketing workflows. Identify opportunities to automate repetitive tasks while maintaining human oversight to ensure quality, compliance, and effectiveness. Partner with cross-functional teams to pilot, evaluate, and scale AI-enhanced processes across content creation, campaign management, and customer engagement. Your leadership will be instrumental in transitioning from manual operations to intelligent, scalable systems.
Performance-Driven Campaign Execution
Design and manage integrated campaigns across digital channels, events, webinars, and strategic partnerships. Oversee SEO/SEM, paid media, email marketing, and social media initiatives to optimize conversion funnels and improve customer lifetime value. Use analytics to measure performance, refine strategies, and maximize marketing ROI.
Brand, Content & Communications
Lead the development of brand strategy, voice, and visual identity across all touchpoints. Direct the creation of high-impact content, including thought leadership, case studies, whitepapers, blogs, and multimedia assets. Ensure content supports sales enablement, demand generation, and customer lifecycle engagement. Manage public relations and corporate communications to strengthen market visibility.
Team & Technology Leadership
Build, mentor, and lead a high-performing marketing team. Foster a culture of innovation, accountability, and continuous improvement. Oversee the marketing technology stack, including CRM, marketing automation, and event platforms. Manage external agencies and vendors to extend team capabilities and ensure operational excellence.
Event & Customer Experience Strategy
Develop an integrated event calendar aligned with revenue goals. Leverage conferences and virtual events for lead generation, relationship building, and brand awareness. Continuously assess event performance and ROI to guide future investments. Enhance customer experience through personalized content journeys and lifecycle marketing initiatives that support ABM strategies.
