Wizards of the Coast is seeking a Vice President, Global Franchise Strategy to lead Magic: The Gathering into its next era as a fully integrated, cross-platform entertainment franchise. You will architect and scale a unified ecosystem, aligning narrative IP, product strategy, platform expansion, and commercial partnerships.
What You'll Do
- Architect a cohesive transmedia franchise strategy connecting core gameplay, digital platforms, entertainment initiatives, collaborations, and global fan experiences.
- Develop, lead and drive a multi-year global franchise roadmap with audience segmentation, investment priorities, and commercial KPIs.
- Craft the brand story in partnership with Marketing, ensuring narrative cohesion and brand integrity across all IP expressions.
- Identify opportunities to grow and unlock new global growth vectors, including emerging platforms and media formats.
- Lead cross-functional teamwork, inspiring and partnering with product strategy, marketing, insights, communications, events, entertainment, licensing, and digital games teams.
- Know player segments and define how to cater to and build affinity with existing and prospective players.
What We're Looking For
- 10+ years of experience leading global, multi-platform franchise or IP portfolios within top-tier gaming, streaming, or entertainment organizations.
- Demonstrated success scaling culturally resonant brands.
- Proven experience working with entertainment content and partners to develop and extend franchise flywheel programs.
- 5+ years leading multi-disciplinary teams, including managing senior leaders.
- Proven ability to influence senior stakeholders and drive alignment across functions to advance enterprise-wide franchise initiatives.
- Exceptional leadership and team management skills.
- Exceptional communication and presentation skills, with strong story-telling ability.
Nice to Have
- Deep knowledge of Magic: The Gathering highly preferred.
Team & Environment
Sit on the Magic leadership team, directly shaping enterprise strategy while leading a senior organization responsible for Franchise Strategy, Emerging Business, Global Events, and Digital Franchise Expressions. You will report to the Senior Vice President, Global Play Lead of the Magic: The Gathering business.
Benefits & Compensation
- Compensation Range: $232,600-$348,800
- Health & Wellness: Medical, Dental, and Vision Insurance
- Time Off to Recharge: Paid Vacation & Holidays
- Financial Well-being: Generous 401(k) Match
- Life & Family Support: Paid Parental Leave
- Giving Back: Volunteer & Employee Giving Programs
- Level Up Your Skills: Tuition Reimbursement
- Exclusive Perks: Product Discounts & More!
Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
