Responsibilities
- Formulate and implement commercial category strategies, converting them into actionable initiatives.
- Direct go-to-market strategies across multiple regions, collaborating with central and local teams.
- Enhance category performance through clear KPI management at category, sub-category, and product levels.
- Expand the portfolio with a focus on proprietary brands, driving customer acquisition, migration, and retention.
- Establish competitive pricing and promotional strategies for assigned categories.
- Analyze pricing trends and conduct experiments, recommending adjustments to maintain competitiveness and profitability.
- Develop and execute campaign and promotional plans with central teams.
- Monitor performance, manage costs against budget, and optimize promotional effectiveness.
- Oversee onsite commercial strategies, defining how customers discover, evaluate, and select products.
- Translate category strategies into scalable merchandising principles to boost traffic, conversion, and profitable growth.
- Utilize performance metrics to continuously enhance outcomes.
- Lead and mentor a small team, holding them accountable for results and growth.
- Guide and influence a broader team to achieve outcomes, not just tasks.
- Ensure category expertise and retail best practices are integrated across the team and cross-functional partners.
Team
small, high-performing team
Team
- Team size: small
- Structure: high-performing team
Other
Local teams are not mere execution units for central directives. They are closest to the customers and market realities, providing the opportunity to shape the business locally.
