Digital Career Institute GmbH is hiring a Team Lead Ad Creation (all genders)

Digital Career Institute GmbH is looking for a Team Lead Ad Creation (all genders) to be the strategic and creative backbone of the paid media function at Glow25. You will combine a performance mindset with creative thinking to lead a team driving iterative, high-performing ad production.

What You'll Do

• Take on direct leadership of the Ad Creation team, including copywriters, video editors, project managers, and UGC creators.
• Own the strategic direction for paid creatives across Meta, TikTok, Native, and other platforms, aligning with performance and new customer acquisition goals.
• Translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying.
• Coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.
• Work closely with the Brand team to ensure consistency and creative synergy across touchpoints.

What We're Looking For

• 4–6 years of relevant experience in performance marketing or creative strategy.
• Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising.
• Experience in creative testing & iteration, confident in analyzing performance KPIs like hook rate, CTR, ROAS.
• Performance-first mindset, prioritizing results over aesthetics.
• Proven track record in managing creative teams.
• Solid grasp of digital funnel mechanics – from ad to landing page to conversion.
• Skilled in prioritization, briefing, giving feedback, and leading retrospectives.
• Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams.

Nice to Have

• Experience with direct leadership responsibility.

Team & Environment

You will lead the Ad Creation team.

Benefits & Compensation

• Flexible working hours and time tracking.
• Unlimited access to the latest courses on tech, business, leadership and mental/physical well-being.
• A generous 40% discount on our entire range in the shop.
• 30 days of vacation + the option to take up to 10 days of unpaid leave.
• Company health insurance that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).
• Glow Card: Receive €50 per month, an annual bonus of €600, to shop at selected providers.
• After passing probation, a company pension plan with an annual contribution of at least €600, plus an extra 20% on top of personal contributions.

Work Mode

This position is based in Berlin, Germany.

We encourage applications from women and underrepresented groups, even if not all requirements are met.