About the Role
This position is responsible for overseeing the CRM platform used in running sweepstakes campaigns, coordinating customer data workflows, and improving communication strategies to enhance participant retention and regulatory adherence.
Responsibilities
- Manage day-to-day operations of the sweepstakes CRM platform
- Ensure accurate segmentation and targeting of participant data
- Develop automated communication sequences for campaign cycles
- Monitor system performance and troubleshoot technical issues
- Coordinate with legal team to maintain compliance with contest rules
- Optimize email and notification delivery rates
- Track user engagement metrics and report on campaign effectiveness
- Support integration of CRM tools with third-party platforms
- Maintain data hygiene and manage suppression lists
- Implement A/B testing for messaging content and timing
- Assist in planning promotional calendars and campaign timelines
- Collaborate with creative teams on content development
- Respond to participant inquiries escalated through support channels
- Enforce brand consistency across all touchpoints
- Update documentation for CRM processes and workflows
- Train team members on CRM functionalities and best practices
- Evaluate new CRM features and recommend enhancements
- Ensure secure handling of personal information
- Conduct regular audits of user data and system logs
- Support accessibility standards in digital communications
- Coordinate timezone-specific campaign rollouts
- Manage opt-in and opt-out preferences accurately
- Monitor for fraudulent activity or system abuse
- Prepare post-campaign summaries for stakeholders
- Align CRM strategy with overall marketing goals
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid work model
Team
Collaborative team within marketing technology division
Technology Stack
- Primary tools include Salesforce Marketing Cloud, ExactTarget, and internal compliance tracking systems
- Integration with web forms, mobile apps, and data warehouses
- Use of APIs for real-time participant updates
Compliance & Legal
- All campaigns must adhere to federal and state sweepstakes laws
- Regular audits ensure proper handling of entry data
- Documentation required for prize fulfillment and tax reporting
Growth Opportunities
- Pathway to senior CRM strategist or marketing operations lead
- Opportunities to lead process improvement initiatives
- Access to industry conferences and certification programs
Available for qualified candidates
