Responsibilities
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging) with a dedicated focus on Sweepstakes and Social Casino products.
- Own the full customer lifecycle across both core products and Sweepstakes/Social Casino verticals, ensuring effective onboarding, engagement, retention, reactivation, churn prevention, and lifetime value growth.
- Plan, execute, and evaluate CRM campaigns tailored to Sweepstakes and Social Casino audiences, with a strong focus on personalization, behavioral segmentation, bonus mechanics, gamification, and measurable ROI impact.
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
- Ensure full compliance with data privacy regulations and responsible gaming / sweepstakes regulatory frameworks across all communications.
- Depending on seniority: CRM Manager – execute and optimize campaigns within the defined strategy.
- Depending on seniority: Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members.
- Depending on seniority: Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team.
Requirements
- 2+ years of CRM experience within Sweepstakes (social casino).
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
- Excellent project management, communication, and collaboration skills.
- Fluent in English
Nice to Have
- Additional languages are a plus.
Team
Structure: Cross-functional collaboration with content, design, product, and analytics teams.
Additional Information
- Proactive, adaptable, and comfortable working in a fast-paced, international environment.
