Follett is hiring a Student Marketing Director to lead local marketing tactics on campus. In this role, you’ll drive traffic, overall awareness, and sales for campus stores through in-store and social media efforts.
What You'll Do
- Adapt social media strategies to enhance brand awareness and drive traffic in-store and online across various platforms.
- Execute on guidance provided by the Senior Social Media Manager.
- Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
- Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
- Grow social media audiences on all platforms using promotions, contests, partnerships, and other effective tactics.
- Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
- Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish connections and drive store traffic.
- Meet regularly with the Senior Social Media Manager on campaigns and social media best practices.
- Respond to customer service inquiries on social media and through the website.
- Engage university administrators to support and drive traffic to the Campus Store.
- Develop a local marketing calendar and execution plan that includes key campus events and creates excitement for non-key event weeks.
- Track marketing tactics and execution for campaigns, store events, and local initiatives.
- Act as the liaison between the store and the in-house creative/production team to develop marketing collateral for local efforts.
- Develop relationships with school contacts, including marketing, admissions, alumni, and athletics, to engage support for sharing local initiatives and drive commissionable sales.
- Discuss local strategy with OTC marketing partners for execution.
- Meet regularly with the Campus Store Director/Manager on the local marketing calendar.
- Generate and activate in-store events and manage marketing operations to increase foot traffic, including NIL opportunities and scavenger hunts.
- Support national marketing initiatives at the store level.
- Maintain in-store signage, online image maintenance, and EDU compliance.
Team & Environment
You will report to the Senior Social Media Manager and the Campus Store Director/Manager. Follett values and respects its employees and offers career paths across its many campus locations.
