MUD\WTR is looking for a Sr. Manager, FP&A to join our finance team and help shape how we see, interpret, and act on our business data. This role provides a seat at the table, working directly with leadership to translate numbers into narrative and drive smarter decisions.

What You'll Do

Own the budgeting, forecasting, and long-range planning processes end-to-end, partnering with department leaders to build bottoms-up models.
Develop, maintain, and improve dynamic financial models for scenario planning, investment decisions, and executive reporting.
Support ad hoc strategic initiatives including pricing analysis, channel investment decisions, and operational deep-dives.
Own the short- and long-term cash flow forecasting process, providing a clear, rolling view of liquidity and cash positioning.
Maintain and improve cash flow models and longer-range cash planning tools that integrate revenue, COGS, operating expenses, and capital needs.
Support treasury operations including banking relationships, payment timing optimization, and cash deployment recommendations.
Identify risks and opportunities in the company's cash position and proactively surface recommendations to leadership.
Serve as the financial thought partner for eCommerce, conducting regular program metric reviews to surface the 'so what' behind the numbers.
Track, analyze, and communicate trends and performance insights across eCommerce, direct-to-consumer (DTC), and retail channels.
Build and maintain channel-specific reporting frameworks for revenue, margin, customer acquisition costs, return rates, and lifetime value.
Partner with eCommerce and product teams to evaluate program performance on promotions and product launches.
Monitor key eCommerce metrics (conversion, AOV, CAC, ROAS, contribution margin) and connect them to the broader P&L story.
Build and manage dashboards and reporting infrastructure for real-time visibility into KPIs, cost drivers, and performance trends.
Identify efficiency opportunities in time, spend, and process and present findings with clear recommendations.
Partner with Accounting, Operations, Marketing, and Sales to ensure financial data is accurate, accessible, and actionable.
Translate complex financial analysis into clear, compelling presentations for leadership and board-level stakeholders.

What We're Looking For

5–8 years of progressive experience in FP&A, corporate finance, accounting, or a combination, ideally with exposure to both finance and operations.
Strong financial modeling skills in Excel.
Demonstrated ability to build models, processes, and reporting frameworks from scratch.
Exceptional communication skills: you can present to a CFO and explain to a non-finance audience.
A bias toward automation, repeatability, and scalability in everything you build.