Practicebetter is hiring a Sr. Director, Strategic Partnerships & Branded Entertainment to define and scale Chime's presence across sports, music, and entertainment ecosystems. You will build and lead the strategic partnerships function from the ground up, personally sourcing and closing high-impact deals while establishing the team's operating model to drive brand relevance and business growth.
What You'll Do
- Define and scale Chime's presence across sports, music, and entertainment to make the brand culturally relevant.
- Identify, structure, and close high-impact partnerships with creators, leagues, teams, athletes, talent, studios, and platforms.
- Build a strategic roadmap for how Chime shows up in culture, including tentpole moments, episodic content, and long-term brand platforms.
- Develop breakthrough activation and collaboration ideas with Brand & Creative teams for culturally resonant storytelling.
- Integrate partnerships into major campaign moments and product launches to amplify brand impact.
- Build scalable frameworks for talent and ambassador partnerships, including content expectations and performance incentives.
- Own the full lifecycle of partnerships from sourcing through renewal, ensuring long-term relationship health.
- Establish clear evaluation criteria and investment guardrails to prioritize the right deals.
- Develop measurement systems that track brand lift, engagement, and downstream acquisition impact.
- Build the team, operating model, and external partner ecosystem required to grow the function over time.
What We're Looking For
- 12+ years in strategic partnerships, branded entertainment, sports marketing, or cultural marketing within leading consumer brands, agencies, or entertainment organizations.
- A track record of landing and activating high-profile partnerships and sponsorships that drove meaningful brand relevance and audience growth.
- Deep understanding of how modern brands authentically show up in sports and entertainment ecosystems.
- Experience structuring and negotiating complex sponsorship, licensing, or talent agreements.
- Strong creative instincts paired with commercial judgment.
- Established relationships across leagues, agencies, talent representation, and media platforms.
- Experience translating partnerships into integrated campaigns across owned, earned, and paid channels.
- Builder mentality with comfort operating without heavy infrastructure.
- Executive presence with the ability to influence senior leadership while remaining hands-on.
Team & Environment
This role reports to the VP of Brand & Creative and works closely with Growth, Product Marketing, Finance, and Legal teams.
Benefits & Compensation
- Compensation range: $239,000.00 to $330,000.00 + competitive equity package.
- Competitive equity package.
- 401k match.
- Great medical, dental, vision, life, and disability benefits.
- Generous vacation policy and company-wide Chime Days (bonus paid days off).
- 1% of your time off to support local community organizations of your choice.
- Annual wellness stipend for eligible wellness-related expenses.
- Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
- Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- In-person and virtual events (cooking classes, music festivals, etc.) and snack boxes.
- Backup child, elder, and/or pet care for in-office employees.
- Subsidized commuter benefit.
Work Mode
This is a hybrid position based in San Francisco, CA, USA.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis.





