About the Role
This role is responsible for shaping and executing the overall marketing strategy to support business objectives, driving market expansion, and enhancing brand presence through data-informed decisions and cross-functional collaboration.
Responsibilities
- Lead the development and execution of comprehensive marketing strategies aligned with company goals
- Direct brand management to strengthen market positioning and customer perception
- Oversee digital marketing initiatives including web, SEO, SEM, and social media
- Manage the creation and distribution of marketing content across multiple channels
- Guide product marketing efforts to support new launches and market entries
- Supervise the marketing team and foster professional development
- Collaborate with sales leadership to align marketing and revenue goals
- Analyze market trends and customer insights to inform strategic decisions
- Develop integrated campaigns to increase lead generation and conversion
- Ensure consistent brand messaging across all platforms and regions
- Manage agency relationships and external marketing partners
- Oversee marketing budget planning and performance tracking
- Lead competitive analysis to identify opportunities and threats
- Drive customer acquisition and retention through targeted programs
- Support international market expansion with localized strategies
- Evaluate marketing ROI using key performance indicators
- Champion customer-centric marketing approaches
- Work closely with product development on go-to-market plans
- Maintain compliance with healthcare marketing regulations
- Promote a culture of innovation and agility within the marketing function
Nice to Have
- Master’s degree in business or marketing
- Experience in a publicly traded company
- Background in direct-to-consumer healthcare marketing
- Familiarity with international market dynamics
Compensation
Competitive salary and executive bonus plan
Work Arrangement
Hybrid
Team
Part of the executive leadership team reporting to the Chief Commercial Officer
About Us
We are a medical technology company focused on improving patient lives through innovative respiratory solutions. Our mission drives a culture of accountability, innovation, and customer focus.
Why Join Us
- Opportunity to lead marketing in a growing healthcare organization
- Work at the intersection of technology and patient care
- Impact on brand visibility and market reach
- Executive-level influence on company strategy
Not available
