About the Role
This position is responsible for coordinating and executing marketing initiatives tied to live sports events, ensuring timely promotion and alignment with product offerings.
Responsibilities
- Plan and implement promotional campaigns around major sports events
- Collaborate with cross-functional teams to align marketing content with betting markets
- Monitor event timelines and adjust campaign timing accordingly
- Track performance metrics for event-based marketing efforts
- Develop creative assets tailored to specific sports audiences
- Coordinate logistics for event-related activations
- Engage with community platforms during live sporting events
- Support the development of betting-related promotional offers
- Manage calendars for upcoming sports events and associated campaigns
- Gather insights from past event performance to inform future strategies
- Ensure brand consistency across all event marketing materials
- Assist in negotiating partnerships with event stakeholders
- Produce reports summarizing campaign reach and conversion
- Respond to real-time developments during live games for timely messaging
- Maintain compliance with industry advertising standards
- Work with legal teams to verify promotional content
- Optimize digital ad placements during high-traffic events
- Liaise with external vendors for promotional materials
- Support social media teams with event-specific content
- Conduct competitor analysis during major sports periods
- Help onboard new team members to event marketing workflows
- Manage inventory of event-specific marketing assets
- Escalate time-sensitive issues during live events
- Participate in post-event debriefs and retrospectives
- Contribute to long-term event marketing strategy planning
Nice to Have
- Experience in a sportsbook or iGaming company
- Track record of managing event-based campaigns
- Advanced knowledge of Google Analytics or similar tools
- Familiarity with affiliate marketing in gaming
- Experience with live event production
- Background in sports journalism or broadcasting
- Certification in digital marketing
- Second language proficiency
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Collaborative marketing team focused on sports betting innovation
What We Look For
- Candidates who thrive in fast-moving environments and enjoy working around live sports.
- Individuals with a passion for sports and an understanding of fan behavior.
Work Environment
- Fast-paced setting with real-time decision-making during games.
- Team members are expected to be available during peak sports seasons.
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