ResMed is hiring a Specialist, Marketing Technology (Customer Data Platform)

ResMed is hiring a Specialist, Marketing Technology (Customer Data Platform) to define our CDP's strategic vision and adoption framework. You will play a pivotal role in enabling data-driven personalization, segmentation, and activation across our marketing ecosystem, evolving the platform into a core enabler of connected customer experiences.

What You'll Do

• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives.
• Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards.
• Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels.
• Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements.
• Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.).
• Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices.
• Manage external vendors and implementation partners to ensure delivery of business and technical outcomes.
• Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness.
• Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation.
• Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations.
• Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams.
• Champion innovation in data utilization, personalization, and marketing efficiency.

What We're Looking For

• 10+ years of experience in data strategy, marketing technology, or digital transformation roles.
• Proven success in leading CDP or customer data unification projects (e.g., Salesforce Data Cloud, HighTouch, or similar).
• Strong understanding of data architecture, identity resolution, and audience activation across marketing channels.
• Hands-on experience in defining segmentation frameworks and data integration roadmaps.
• Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA).
• Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments.
• Excellent stakeholder management, vendor oversight, and communication skills.
• Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field.

Nice to Have

• Advanced degree preferred.

Technical Stack

• Customer Data Platform (CDP)
• CRM
• Marketing Automation
• Analytics
• Salesforce Data Cloud
• HighTouch

Team & Environment

You will be part of the Marketing Technology team, a cross-functional group responsible for shaping the enterprise marketing technology ecosystem.

Benefits & Compensation

• Compensation: $116,000 - $145,000 - $174,000
• Comprehensive medical, vision, dental, and life insurance
• AD&D, short-term and long-term disability insurance
• Sleep care management
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Commuter benefits
• 401(k)
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP)
• Tuition assistance
• Flexible Time Off (FTO)
• 11 paid holidays plus 3 floating days
• Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave

Work Mode

This position is US-remote.

We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates.