Pearl Talent is looking for a Social Media/Marketing Strategist to drive the online presence for a Partner Company's venues in Brooklyn and Chicago. You will own the full social media strategy, creating engaging content and running targeted advertising to build community and promote events.
What You'll Do
- Develop and execute monthly content calendars tailored to each venue’s unique personality and audience.
- Collaborate remotely with venue managers and staff to coordinate on-site content capture using photos and short-form video.
- Create content aligned with trending formats, memes, pop culture, and community interests.
- Manage daily community engagement, responding to comments, DMs, and sharing user-generated content.
- Maintain brand tone and consistency across all social channels.
- Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness.
- Manage boosted posts and paid campaigns on Instagram and TikTok.
- Track and report on key performance indicators including reach, engagement, conversions, and ROI.
- Deliver clear monthly performance reports with actionable insights and recommendations.
- Propose and test new content series or campaign ideas each quarter.
- Stay on top of social media trends to keep the brand’s content fresh and relevant.
- Collaborate cross-functionally with internal marketing and event teams to align messaging and objectives.
What We're Looking For
- 2–4 years of overall professional experience.
- At least 1–2 years directly managing Instagram, TikTok, and Google Ads for hospitality, entertainment, or lifestyle brands.
- Strong understanding of current social media trends, meme culture, and visual storytelling.
- Hands-on experience with social media scheduling tools.
- Analytical mindset with the ability to turn data into strategy.
- Excellent communication skills and ability to collaborate with remote and in-person teams.
- Strong time-management skills; able to juggle multiple priorities and locations independently.
- Portfolio or clear case studies showcasing successful campaigns and measurable results.
Nice to Have
- Content creation skills like video editing or basic design using Canva or Adobe Suite.
- Experience coordinating or working directly with event-based marketing.
- Familiarity with TikTok’s creator tools and Instagram Reels best practices.
- Background in hospitality, nightlife, or entertainment environments.
- Passion for fun, community-focused spaces.
Technical Stack
- TikTok
- Google Ads
- Canva
- Adobe Suite
Team & Environment
You will collaborate cross-functionally with internal marketing and event teams and remotely with venue managers and staff.
Benefits & Compensation
- Competitive salary based on experience and skills.
- Fully remote—work from anywhere.
- Ample paid time off.
- Direct mentorship from international industry experts.
- Ongoing access to resources for professional growth.
- Global networking with professionals around the world.
- Flexible hours that support a healthy work-life balance.
- Retention bonuses at 3, 6, 9, and 12 months.
- Community-driven benefits like an annual retreat.
Work Mode
This is a fully remote, global position.
Pearl Talent is an equal opportunity employer.
