Medier is hiring a Social Media Team Lead

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results. Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in. We are looking for an experienced Social Media Team Lead with iGaming experience to own and scale the social media function for our brands. This is a leadership role with full ownership of strategy, team management, performance metrics, and business impact. Location: Ideally, Warsaw on-site. But for 100% match, we are ready to discuss hybrid or remote. Key Responsibilities: - Own and execute the full SMM roadmap across key platforms (TikTok, Instagram, YouTube, Telegram). - Develop data-driven social strategies aligned with brand positioning and revenue goals. - Build structured quarterly and monthly content planning systems. - Scale multi-platform campaigns focused on engagement, traffic, and revenue growth. - Own KPI framework and reporting (monthly/quarterly). - Drive performance based on ER/ERR, reach & impressions growth, CTR/CPM/CPC optimisation, conversion rate, FTDs, LTV contribution, and ROI. - Create and oversee the execution of content calendars across multiple social media platforms, specific to the project - Analyze social media metrics and provide data-driven insights to optimize performance and ROI - Collaborate with cross-functional teams to ensure consistent brand messaging and voice across all channels - Stay ahead of social media trends and best practices, implementing new tactics to maintain a competitive edge - Manage social media budgets and allocate resources effectively. Develop and maintain relationships with key industry influencers and partners - Oversee crisis management and reputation monitoring on social platforms Requirements: - 6+ years of hands-on SMM experience. - Minimum 3 years of experience in a Team Lead / Supervisor role in Social Media. - 3+ years in iGaming / Betting (mandatory). - Proven experience building or scaling SMM operations. - Strong analytical mindset with experience working with performance-driven KPIs (FTDs, ROI, LTV, CTR, ER/ERR). - Experience managing cross-functional teams and external vendors. - Working knowledge of Meta Ads Manager and paid amplification. - Fluent English.