Responsibilities
- Oversee and expand established social media platforms in alignment with brand standards, with potential to develop new channels.
- Develop high-impact video and static content focused on brand narratives and petitions, aiming for broad visibility and engagement.
- Build partnerships with influencers and digital-native media to extend content reach.
- Monitor significant news developments and trending topics in Canada and globally to identify timely opportunities for campaign promotion.
- Leverage cultural and social moments to boost campaign visibility and public engagement.
- Lead the planning and organization of the social content schedule while establishing consistent best practices.
- Train team members in essential social media competencies to strengthen overall capability.
